| Introduction and Overview | |
| What Is Strategy and Why Is It Important? | |
| Core Concepts and Analytical Tools | |
| Analyzing a Company's External Environment | |
| Analyzing A Company's Resources and Competitive Position | |
| Crafting the Strategy | |
| Crafting a Strategy: The Quest for Competitive Advantage | |
| Competing in Foreign Markets | |
| Diversification: Managing a Set of Businesses | |
| Executing the Strategy | |
| Building a Capable Organization | |
| Managing Internal Operations: Five Strategy-Executing Challenges | |
| Corporate Culture and Leadership | |
| Cases in Crafting and Executing Strategy | |
| Crafting Strategy in Single-Business Companies | |
| Whole Foods Market | |
| mGames | |
| Sears Roebuck | |
| WGirl, WBoy Calendars | |
| Competition in the Bottled Water Industry | |
| Dell Computer in 2003 | |
| Green Mountain Coffee Roasters | |
| Ocean Spray Cranberries in 2003 | |
| Pacific Cataract and Laser Institute | |
| Valassis Communications | |
| Artemis Images | |
| Callaway Golf Company: Sustaining Advantage in a Changing Industry | |
| Microsoft's XBox | |
| The U.S. Publishing Industry in 2001 (A)¿Industry Dynamics | |
| The U. S. Publishing Industry in 2001 (B)¿eBooks and ePublishing | |
| Alltrista Corp.'s Entry into the Home Canning Market in Hungary | |
| Global Market Opportunity in the Olive Oil Industry: The Case of Baser Food | |
| The Earth-Moving Equipment Industry | |
| Crafting Strategy in Diversified Companies | |
| Smucker's Acquisition of Jif and Crisco | |
| Diageo, PLC | |
| LVMH's Diversification Strategy in Luxury Goods | |
| Cases in Executing Strategy | |
| Robin Hood | |
| Howard Distribution Company: Turmoil at the Top | |
| The Transformation of BP | |
| Maple Leaf Foods: Leading Six Sigma Change | |
| Kmart: Striving for a Comeback | |
| The Portman Ritz Carlton Shanghai: Asia's Best Employer | |
| Continental Airlines: Sustaining the Turnaround | |
| Southwest Airlines: Culture, Values, and Operating Practices | |
| Strategy, Ethics, and Social Responsibility | |
| The Collapse of Enron | |
| Smithfield Foods: When Growing the Business Damages the Environment | |
| Whirlpool Financial Corporation and the Sale of Dish Antennas | |
| Table of Contents provided by Publisher. All Rights Reserved. |