Problems and Cases in Healthcare Marketing

Name: Problems and Cases in Healthcare Marketing
Availability: OutOfStock
ISBN: 9780072887761

ISBN-10: 0072887761

ISBN-13: 9780072887761

Edition: 2005

Authors: John T. Gourville, John A. Quelch, V. Kasturi Rangan

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Book details

Copyright year: 2005
Publisher: McGraw-Hill Higher Education
Publication date: 1/8/2004
Binding: Hardcover
Pages: 448
Size: 8.00" wide x 10.00" long x 0.75" tall
Weight: 2.288
Language: English

Developing a Marketing Strategy
Millennium Pharmaceuticals, Inc. (A)
Hikma Pharmaceuticals
The Aravind Eye Hospital, Madurai, India: In Service for Sight
Developing New Products
Abgenix and the Xenomouse
Cardio Thoracic Systems
Innovation at 3M Corporation (A)
Launching New Products
The Medicines Company
Biopure Corporation
Synthes
Managing Distribution
Merck-Medco: Vertical Integration in the Pharmaceutical Industry
Becton Dickenson & Company: VACUTAINER Systems Division
CVS: The Web Strategy
Managing Communications
Pepcid AC (A): Racing to the OTC Market
LifeSpan, Inc.: Abbott Northwestern Hospital
Population Services International
Managing the Brand
The Dana-Farber Cancer Institute: Development Strategy
Bayer AG (A)
Warner-Lambert Ireland
International Marketing
Life, Death, and Property Rights: The Pharmaceutical Industry Faces AIDS in Africa
Phase Two: The Pharmaceutical Industry Responds to AIDS
Ciba-Geigy Pharmaceuticals: Pharma International
Genzyme's Gaucher Initiative: Global Risk and Responsibility
Table of Contents provided by Publisher. All Rights Reserved.