Business Marketing Connecting Strategy, Relationships, and Learning

Name: Business Marketing Connecting Strategy, Relationships, and Learning
Price: 6.35 USD
Availability: InStock
ISBN: 9780072865783

ISBN-10: 0072865784

ISBN-13: 9780072865783

Edition: 3rd 2006 (Revised)

Authors: F. Robert Dwyer, John F. Tanner

List price: $216.00

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Book details

List price: $216.00
Edition: 3rd
Copyright year: 2006
Publisher: McGraw-Hill Companies, The
Publication date: 1/21/2005
Binding: Hardcover
Pages: 720
Size: 8.25" wide x 10.00" long x 1.25" tall
Weight: 3.234
Language: English




Introduction to Business Marketing



The Character of Business Marketing



Purchasing and Materials Management



Organizational Buyer Behavior



Market Opportunities: Current & Potential Customers



Marketing Strategy



Weaving Marketing Into The Fabric Of The Firm



Developing and Managing Products:What do Customers Want?



Business Marketing Channels:Partnerships for Customer Service



Integrating Marketing Communications



Communicating with the Market:Advertising, Public Relations, & Trade Shows



IMC: The One-To-One Media



Sales and Sales Management



Pricing & Negotiating for Value



Evaluating Marketing Efforts



Customer Retention and Maximization