Internet Marketing Integrating Online and Offline Strategies

Name: Internet Marketing Integrating Online and Offline Strategies
Price: 6.66 USD
Availability: InStock
ISBN: 9780072827033

ISBN-10: 0072827033

ISBN-13: 9780072827033

Edition: 2003

Authors: Mary Lou Roberts

List price: $108.44

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Book details

List price: $108.44
Copyright year: 2003
Publisher: McGraw-Hill Higher Education
Publication date: 10/23/2002
Binding: Paperback
Pages: 496
Size: 7.75" wide x 9.75" long x 0.75" tall
Weight: 1.892
Language: English



Foundations of Internet Marketing


Internet Marketing Joins the Mainstream


The Internet Value Chain


Business Models and Strategies


Direct and Database Foundations


Internet Marketing Strategies and Programs


Understanding the Internet Consumer


Customer Acquisition: Brand Development and Online Advertising


Customer Acquisition: Search, Email and Other Acquisition Techniques


Customer Relationship Development and Management


Customer Service and Support


Developing and Maintaining Effective Web Sites


Evaluating Performance and Opportunities


Measuring and Evaluating Web Marketing Programs


Social and Regulatory Issues: Privacy, Security & Intellectual Property


Marketing Automation


The Wireless Future