Mass Media/Mass Culture With Making the Grade and PowerWeb Access Card

Name: Mass Media/Mass Culture With Making the Grade and PowerWeb Access Card
Price: 5.7 USD
Availability: InStock
ISBN: 9780072416466

ISBN-10: 0072416467

ISBN-13: 9780072416466

Edition: 5th 2001 (Revised)

Authors: James Ross Wilson, Stan Leroy Wilson

List price: $117.50

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Book details

List price: $117.50
Edition: 5th
Copyright year: 2001
Publisher: McGraw-Hill Higher Education
Publication date: 7/21/2000
Binding: Mixed Media
Pages: 416
Size: 8.00" wide x 9.75" long x 0.75" tall
Weight: 2.046
Language: English

Culture and Communication
Culture and Communication: How They Interact
Culture and Mass Communicaiton: How They Interact
Internet and Global Communication
Legal Controls on the Media
Theories of Press and Journalism: Keeping the Culture Informed
Development of Print Media
The Permanent Medium
Newspapers: Past, Present, and Future
Magazines: The Specialized Medium
Development of Electronic Media
Motion Pictures: Cultural Reflections
Radio: A Wireless Wonder
Recorded Music: Powerful and Controversial
Television: From Soaps to Satellites
Media Shapers
Advertising: Selling the Message
Public Relations: Creating an Image
Media Ethics and Effects
Media Ethics
Media Research, Effects and Consequences
Appendix: Mass Communication and Media Literacy
Table of Contents provided by Publisher. All Rights Reserved.