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| Acknowledgments | |
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| Introduction | |
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| Get Started with eBay | |
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| Become an eBay Auction Expert | |
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| Set Goals for Your eBay Business | |
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| Know How eBay Auctions Work | |
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| Get the Hardware and Software You Need | |
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| Follow the Eight-Step eBay Sales Plan | |
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| Start Selling with eBay | |
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| Learn the Culture of eBay | |
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| Do Your Research | |
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| Get Registered | |
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| Get the Computer Equipment You Need | |
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| Become an eBay Auctioneer | |
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| Custom-Design Your eBay Business | |
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| Pick the Auction That's Right for You | |
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| Decide How to Take and Store Auction Photos | |
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| Figure Out Your Payment Options | |
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| Pick Your Shipping Options | |
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| Conduct Your First Auction | |
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| Keep Your Store Well Stocked | |
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| Improve Your Competitive Edge | |
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| Tips and Strategies for Online Sellers | |
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| Work for the Long Term | |
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| Be Community-Minded | |
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| Relax, It's Only a Sale | |
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| Buy Strategically So You Can Resell | |
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| Spruce Up Your Auction Presentation | |
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| Create a Sales Template | |
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| Fine-Tune Your Descriptions | |
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| Dress Up Your Descriptions | |
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| Make Your Auction Count with a Counter | |
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| Use eBay Seller's Assistant | |
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| Manage Multiple Auctions | |
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| Start with eBay's Management Tools | |
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| Find a Third-Party Auction Manager | |
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| Create Your Own Web Pages | |
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| MeBay: Create an About Me Page | |
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| Publish Your Own Web Site | |
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| Create Digital Images That Sell | |
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| Capture Those Images | |
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| Create Images That Attract | |
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| Find a Home for Your Images | |
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| Business Practices for eBay | |
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| Accept Payments and Serve Your Customers | |
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| Provide Customer Service | |
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| Keep It Simple: Checks and Money Orders | |
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| Offer PayPal and Other Payment Services | |
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| Accept Credit Card Payments | |
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| Convert Currency | |
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| Make Sure Your Goods Reach Their Destination | |
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| Pack 'n' Ship Like a Pro | |
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| Choose Your Shipping Options | |
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| Reach International Buyers | |
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| Meet Other Auction Hounds | |
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| Use Feedback to Your Advantage | |
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| Observe Good E-Mail Manners | |
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| Frequent eBay's Discussion Boards and Cafes | |
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| Send Emergency Messages | |
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| Give to Charitable Causes | |
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| Sell Specialty Items on eBay | |
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| Drive Home the Deal on eBay Motors | |
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| Avoid the Used-Car Lot | |
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| Get Your Bankroll Rolling | |
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| Get Your Auction in Gear | |
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| Complete the Transaction | |
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| Auction Off Business Goods and Services | |
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| Buy or Sell What You Need to Run a Business | |
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| "Lots" of Items Mean Lots of Sales | |
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| Look for Local Buyers | |
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| Buy Surplus from Uncle Sam | |
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| Hang Out Your Shingle on eLance | |
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| Sell at Fixed Price: eBay Stores and Half.com | |
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| Create an eBay Store | |
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| Fix Your Price on Half.com | |
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| Feedback and Customer Service | |
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| Get Instant Results with eBay Live Auctions | |
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| Get Acquainted with eBay Live Auctions | |
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| Become a Live Auctions Seller | |
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| Find a Consignment Seller | |
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| Keep Your eBay Business Running Smonthly | |
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| Protect Yourself and Your Customers | |
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| Control Who Bids and Buys from You | |
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| Build Your Credibility | |
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| Keep Your Transactions Trouble Free | |
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| Fulfill Your Accounting and Tax Requirements | |
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| What's Different about Being Self-Employed? | |
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| Perform the Basic Accountign Practices | |
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| Deduce Your Business Deductions | |
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| Find Accounting Help Online | |
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| Use Accounting Software | |
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| Keep Your eBay Business Legal | |
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| Copyright and Trademark Concerns | |
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| Decide on a Legal Form for Your Business | |
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| Comply with Licensing and Trade Restrictions | |
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| What to Do in Case of Trouble | |
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| If the Transaction Falls Through | |
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| If Problems Occur after You Ship | |
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| If Problems Occur During the Sale | |
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| How to Resolve a Dispute | |
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| Glossary | |
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| Index | |