Acknowledgments | p. vi |
Introduction | p. xiii |
Conventions Used in this Book | p. xiv |
Stepping into eBay | p. 1 |
Walk through an eBay Transaction | p. 2 |
Find Your Way Around eBay | p. 3 |
Browse eBay's Home Page | p. 4 |
Investigate Specialty Sites | p. 5 |
Look through Featured Items | p. 6 |
Explore Categories | p. 8 |
Look for eBay Announcements | p. 9 |
Register as an eBay Member | p. 9 |
Register for eBay | p. 9 |
Using a User ID and Password | p. 10 |
Restoring Your Password | p. 13 |
Use ID Verify | p. 13 |
Review the Rules and Policies | p. 14 |
Read the User Agreement/eBay Policies | p. 14 |
Review Restricted Items | p. 15 |
Find Anything in eBay | p. 16 |
Customize with My eBay | p. 16 |
Get to My eBay | p. 16 |
Customize My eBay | p. 16 |
Working with My eBay Views | p. 19 |
Adding Notes to Listings | p. 21 |
Signing in Permanently | p. 22 |
Connect with the eBay Community | p. 23 |
Talk to Other eBay Users | p. 23 |
Posting a Message | p. 24 |
Chat Online | p. 25 |
Getting eBay Help | p. 27 |
Follow eBay News and Events | p. 28 |
Using Charity Auctions | p. 29 |
Read about People on eBay | p. 30 |
Researching on eBay (Buyers or Sellers) | p. 31 |
Use Tools Available in eBay | p. 32 |
Identifying My eBay Icons | p. 32 |
Find Your My eBay Favorites | p. 32 |
Save Your Favorite Categories | p. 32 |
Save Your Favorite Searches | p. 34 |
Save Links to Favorite Sites | p. 35 |
Identifying Icons in Listings | p. 36 |
Use Basic Search Options | p. 36 |
Use Advanced Search | p. 37 |
Search for a Seller's Items | p. 39 |
Finding a Member's Profile | p. 41 |
Find a Bidder's Activity | p. 41 |
Identifying User Icons | p. 42 |
Search Stores for Items | p. 42 |
Find Information about Others | p. 44 |
Find an About Me Page | p. 44 |
Find Someone's ID History | p. 44 |
Find Someone's Contact Information | p. 45 |
Research an Item | p. 46 |
Find Completed Items | p. 46 |
Awarding Seller Stars | p. 47 |
Find Buy It Now or Gift Items | p. 47 |
Find a Car or Other Vehicle | p. 47 |
Research Property Ads or Timeshare Listings | p. 49 |
Understand the Lingo | p. 50 |
Buying Strategies | p. 53 |
Protect Yourself (Buyer Precautions) | p. 54 |
Reading the Item Description | p. 54 |
Review a Seller's Feedback | p. 54 |
Understanding Feedback | p. 56 |
Look at a Seller's Other Products | p. 56 |
Ask the Seller Questions | p. 56 |
Look Up the Competition | p. 58 |
Review Other Bidders | p. 58 |
Contact Other Bidders | p. 60 |
Get in Preapproved Auctions | p. 60 |
Time Your Bid | p. 60 |
Find the Official eBay Time | p. 61 |
Understanding Auction Durations and Reserves | p. 62 |
Delay Your Bid | p. 62 |
Be a Sniper | p. 62 |
View Bid History | p. 65 |
Bid using Several Techniques | p. 66 |
Bid on Multiple Items | p. 66 |
Understanding Bid Increments | p. 68 |
Use Proxy Bidding | p. 68 |
Understand Grading and Authentication Services | p. 69 |
Find a Grading Service | p. 69 |
Use Authentication Services | p. 70 |
Use eBay Tools for Bidding Information | p. 70 |
Install eBay's Toolbar | p. 70 |
Use eBay's Toolbar for Bidding | p. 72 |
Receive Wireless eBay Alerts | p. 72 |
Using Microsoft Alerts | p. 74 |
Making a Purchase | p. 75 |
Review the Item Listing | p. 76 |
Watch Interesting Items with My eBay and the eBay Toolbar | p. 77 |
Make a Proxy Bid | p. 79 |
Bid on Multiple Items (Buy It Now) | p. 80 |
Bid to "Buy It Now" | p. 81 |
Participate in Live Auctions | p. 84 |
Learning about Live Auctions | p. 89 |
Retract a Bid | p. 90 |
Talk to the Seller | p. 90 |
Retracting a Bid | p. 91 |
Pay for Your Purchase | p. 91 |
Pay with PayPal | p. 92 |
Give Feedback | p. 95 |
Using Other Payment Means | p. 96 |
Listing an Item to Sell | p. 97 |
Prepare to Sell | p. 98 |
Get a Seller's Account | p. 98 |
Selling on the Fast Track | p. 100 |
Find Items to Sell | p. 100 |
Calculate Insertion Fees | p. 100 |
Start a Sale | p. 101 |
Understanding the Selling Form | p. 102 |
Select a Category | p. 103 |
Title and Describe the Item | p. 107 |
Create the Item Title | p. 107 |
Creating a Good Title | p. 108 |
Create the Item Description | p. 109 |
Creating Descriptions outside eBay | p. 110 |
Insert Pictures and Add Details | p. 112 |
Using the Formatting Toolbar | p. 113 |
Price the Item | p. 113 |
Schedule and Locate a Listing | p. 116 |
Understanding Quantity | p. 116 |
Add Pictures | p. 116 |
Add Themes and Counters | p. 118 |
Use Visibility Upgrades | p. 119 |
Enter Payment and Shipping Information | p. 120 |
Add Payment Information | p. 121 |
Enhancing a PayPal Account | p. 122 |
Calculate Shipping Costs | p. 122 |
Review and Submit the Selling Form | p. 126 |
Correct Errors and Omissions | p. 126 |
Review Fees and Submit | p. 128 |
Making Your Listing Stand Out | p. 129 |
Getting Pictures Displayed on the Fast Track | p. 130 |
Include Pictures | p. 130 |
Use a Scanner to Capture Digital Pictures | p. 130 |
Taking Quality Photos with Digital Cameras | p. 131 |
Enhance Pictures with Photoshop Elements | p. 132 |
Rotating a Picture using a Mouse | p. 134 |
Save Pictures for eBay | p. 139 |
Choosing a Picture File Format | p. 140 |
Digitally Sign Your Pictures | p. 141 |
Organize Your Pictures | p. 142 |
Choosing a Photo-Editing Program | p. 144 |
Changing eBay Picture Services Images | p. 145 |
Use eBay Picture Services | p. 145 |
Host Your Pictures | p. 147 |
Create a Custom Item Description | p. 149 |
Use a WYSIWYG HTML Editor | p. 150 |
Use HTML to Format Text | p. 151 |
Learning about HTML | p. 152 |
Add Pictures using HTML | p. 152 |
Add Hyperlinks to other Web Pages | p. 153 |
Managing Your Sale | p. 155 |
Organize My eBay Selling Views | p. 156 |
View Selling Activities | p. 156 |
Make a Selling View Your Home Page | p. 158 |
Change Selling Form Preferences | p. 158 |
Manage Current Selling Activities | p. 159 |
Reschedule a Scheduled Listing | p. 159 |
Find Your Listings Outside of My eBay | p. 160 |
Get Daily E-Mail | p. 161 |
Change a Listing | p. 162 |
Finding Current Listings with No Activity | p. 163 |
Add to the Item Description | p. 164 |
Sell Similar Items | p. 165 |
Checking On Your Bids and Bidders | p. 166 |
Cancel a Bid | p. 168 |
Limit Bidders and Buyers for a Listing | p. 169 |
Cancel a Scheduled Listing | p. 170 |
End a Listing Early | p. 171 |
Closing Out Your Sale | p. 173 |
Evaluate the Sale | p. 174 |
Determine Final Value Costs | p. 174 |
Completing a Successful Sale Step-by-Step | p. 175 |
View Your Sales Fees | p. 175 |
Manage Completed Sales | p. 176 |
Receive Payment | p. 180 |
Combining Purchases on an Invoice | p. 181 |
Invoice the Buyer | p. 181 |
Receiving Selling Funds from Your PayPal Account | p. 185 |
Leave Buyers and Bidders Feedback | p. 185 |
Ship the Item | p. 186 |
Package the Item | p. 186 |
Getting Free Packaging | p. 187 |
Access Shipper Services | p. 187 |
Simplifying Shipping Costs | p. 190 |
Create Shipping Labels Online | p. 190 |
Resolve Non-Sales | p. 193 |
Relist an Item | p. 194 |
Changing a Listing for Success | p. 195 |
Get a Second Chance Offer | p. 195 |
Protecting Yourself and Handling Abuses | p. 197 |
Do Your Homework and Communicate | p. 197 |
Communicate with Buyers | p. 198 |
Communicate with Sellers | p. 199 |
Take Protective Actions as a Seller | p. 200 |
Using Feedback | p. 200 |
Protect the Transaction Summary | p. 201 |
Deal with Buyer Problems | p. 202 |
Detect and Report Account Theft | p. 202 |
Using Account Guard | p. 205 |
Use Buyer Fraud-Protection Measures | p. 205 |
Dealing with Spoof E-Mail | p. 207 |
File a Fraud Alert | p. 209 |
Using the Unpaid Items Process | p. 210 |
Solve Problems for Sellers | p. 210 |
Set Up a Bidder Alert | p. 210 |
Understanding the Bidder Alert Process | p. 211 |
Submit a Final Value Fee Credit | p. 212 |
Block Bidders or Buyers | p. 213 |
Handle Shipping Concerns | p. 213 |
Report Unwelcome Buyers | p. 214 |
Reporting Other Problems | p. 215 |
Use Additional Resources | p. 216 |
Making eBay Your Business | p. 217 |
Funding Your eBay Business | p. 218 |
Plan Your Business | p. 218 |
Develop Your Product | p. 218 |
Promote Your Product | p. 219 |
Enlisting eBay to Help You Cross-Promote | p. 221 |
Create the Infrastructure | p. 221 |
Set Up Your eBay Business | p. 223 |
Create an About Me Page | p. 225 |
Maximizing Your Sales Exposure | p. 227 |
Start an eBay Store | p. 227 |
Becoming a PowerSeller | p. 230 |
Selling Live | p. 231 |
Offer Anything Points | p. 231 |
Sell for Others | p. 232 |
Consign Items | p. 232 |
Join the eBay Trading Assistant Program | p. 232 |
Open a Drop-Off Store | p. 233 |
Use Auction-Management Services | p. 233 |
Try eBay Tools | p. 233 |
Investigating Services and Programs | p. 234 |
Employ Preferred Solution Providers | p. 234 |
Index | p. 235 |
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