Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

Name: Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition
Price: 4.65 USD
Availability: InStock
ISBN: 9780071808316

ISBN-10: 0071808310

ISBN-13: 9780071808316

Edition: 2013

Authors: Gabe Zichermann, Joselin Linder

List price: $29.99

30 day, 100% satisfaction guarantee!

Buy new: $27.26

Marketplace

4 new & used from $4.65

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Don't be the last to get in the game!A gamification blueprint you can follow to beat the competition at every turnThe Gamification Revolutionexplains how to gamify any business strategy to seize the competitive edge. The book illustrates the importance and inevitability of gamification and walks readers through the process of using game mechanics and concepts to motivate staff, engage customers, and ignite business growth in ways previously impossible.Gabe Zichermannis CEO of Gamification Co and Dopamine and is considered one of the world's foremost experts on using game thinking and game mechanics to engage customers and employees.Joselin Lindercoauthored the acclaimed Game-Based Marketing…

Book details

List price: $29.99
Copyright year: 2013
Publisher: McGraw-Hill Education
Publication date: 5/16/2013
Binding: Hardcover
Pages: 256
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.144
Language: English

Gabe Zichermann is an author, highly rated public speaker, serial entrepreneur and the foremost expert on the subject of gamification. His most recent book, Game-Based Marketing (Wiley, 4/2010) has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. Zichermann is also the author of the Gamification Blog at http://gamification.co and chair of the Gamification Summit and Workshops. A resident of NYC, Gabe is a board member of StartOut.org, advisor to a number of startups and Facilitator for the NYC chapter of the Founder Institute.



Acknowledgments


Go Deeper with the Gamification Revolution App


Introduction


Gamify Your Read



Gamification as Winning Strategy



The Revolution Will Be Gamified



Gamification as Winning Corporate Strategy



Gamifying the Strategic Process



Engaging Your Team and Driving Results



Supercharging Staff Performance



Igniting Employee Innovation



Reimagining Recruitment, Training, and Development



Propelling Personnel to Health and Wellness



Connecting, Engaging, and Leveraging Your Customer Base



Cutting Through the Consumer Noise



Sustaining Long-Term Customer Engagement



Innovating with Crowdsourcing



In Conclusion


Answer Key to Gamify Your Read


Index