Tao of Twitter Changing Your Life and Business 140 Characters at a Time

ISBN-10: 0071802193

ISBN-13: 9780071802192

Edition: 2012

Authors: Mark Schaefer

List price: $6.99
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Book details

List price: $6.99
Copyright year: 2012
Publisher: McGraw-Hill Education
Publication date: 9/1/2012
Binding: Paperback
Pages: 112
Size: 7.00" wide x 4.75" long x 0.50" tall
Weight: 0.440
Language: English

Mark W. Schaefer is a globally-recognized blogger, educator, business consultant and author of The Tao of Twitter. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He is also an adjunct marketing professor at Rutgers University's MBA program and has advanced degrees in international marketing and organizational development. A highlight for him was studying under Peter Drucker for several years at The Claremont Graduate University. Mark has extensive experience creating powerful marketing programs for diverse companies -- from Fortune 100 titans to start-ups. He holds seven patents for his business innovations and is known for his creative vision. Mark is recognized as one of the top-rated influencers on Twitter and is author of the blog {grow}, one of the Ad Age "Power 100" marketing blogs of the world at www.businessesGROW.com.

Introduction
Discovering the Tao of Twitter
The Tao of Twitter in Action
The Tao Explained
The Business Benefits of Twitter
Tao 1: Making Targeted Connections
Tao 2: Providing Meaningful Content
Tao 3: Offering Authentic Helpfulness
Immersion
Lists-The Key to Twitter Sanity
20 Ideas to Toast Your Competition
Twitter Time Savers
Balancing the Personal and the Professional
Secrets of Influence on Twitter
Advanced Twitter Concepts
Becoming a Top Cat on Twitter Chats
Is Twitter for Everybody?
Tao Power: Putting It All Together
Acknowledgments
About the Author
Notes
Index
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