Fusion Marketing Bible Fuse Traditional Media, Social Media, and Digital Media to Maximize Marketing

ISBN-10: 0071801138

ISBN-13: 9780071801133

Edition: 2013

Authors: Lon Safko

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Book details

List price: $34.95
Copyright year: 2013
Publisher: McGraw-Hill Companies, The
Publication date: 9/4/2012
Binding: Paperback
Pages: 288
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 1.034

Lon Safko is the author of the bestselling book "The Social""Media Bible "and the founder of 14 companies. He invented the "first computer to save a human life," as coined by Steve Jobs at Apple, holds three patents for Three- Dimensional Internet Advertising, and has 18 inventions in the Smithsonian Institution in Washington, D.C.

Fusion Media Marketing
It's Not About the Tools, It's All About Strategy
The Evolution of Marketing: How We Got Here
Traditional Marketing Imaged: Everything at a Glance
Interconnection: Traditional Media Revelation
Social Media and Digital Marketing: Word of Mouth …at the Speed of Light
Digital Marketing Interconnection: A Digital Synergy
Traditional and Digital Integration: "Fusion Marketing"
What's Working: Traditional Media Cost of Customer Acquisition
Revealing the Trinity of Social Media: The Big Three
Fusion Media Marketing: The Best of Both Worlds
Strategy: Tactics, Toots, and Objectives-the Perfect Balance
Take It to the Limit: "Going Fractal"
Moving from 2D to 3D: Exponential Opportunities
Critical Concepts
The Five Steps to Fusion Marketing Success
Conversion Strategy First: Tactics, Tools, and Microstrategies
The Psychology Behind the Technology: We 're All Drug Pushers
Understanding the Sales Funnel: Just Being There
Filling the Void: From One Come Many
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