Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever

Name: Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever
Price: 32.76 USD
Availability: InStock
ISBN: 9780071790499

ISBN-10: 0071790497

ISBN-13: 9780071790499

Edition: 2012

Authors: Ric Dragon

List price: $27.00

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Description:

This text explains how to launch and sustain powerful programs using elements from a variety of well-established frameworks. It gives marketing professionals the insight and knowledge to map opportunities for their organisation's goals, and construct feedback loops and metrics for making important adjustments quickly and easily.

Book details

List price: $27.00
Copyright year: 2012
Publisher: McGraw-Hill Education
Publication date: 6/15/2012
Binding: Hardcover
Pages: 224
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.056
Language: English

Ric Dragon has more than 16 years of experience in online marketing and software development. He is cofounder of the software and web development company Oxclove Workshop, where he was instrumental in business process analysis, information architecture, and process improvement. Dragon is the cofounder and CEO of DragonSearch, where he has led social media strategy for Steuben, the Grammy Foundation, Raritan, and other organizations.



Foreword


Acknowledgments



Introducing Social Marketology



Dï¿½jï¿½ Vu: Patterns in Social Media



Herding Cats: Managing the Social Media Team



Envisioning Results: Focusing on Desired Outcomes



Awakening the Brand: Humanizing It with Personality and Voice



Finding the Fringe: Identifying Customer Microsegments



Birds of a Feather: Belonging to a Community



Chasing the Whales: Going for the Influences



The Ball in Motion: Creating an Action Plan



Are We There Yet? Measuring Your Progress



Egg on Your Face: Avoiding the Big Mistakes



Creative Juice: The Laboratory for Innovative Social Media



Here We Go Again: Measuring and Improving the Social Media Marketing Process


Notes


References


Index