Good Products, Bad Products Essential Elements to Achieving Superior Quality

Name: Good Products, Bad Products Essential Elements to Achieving Superior Quality
Price: 12.63 USD
Availability: InStock
ISBN: 9780071782401

ISBN-10: 0071782400

ISBN-13: 9780071782401

Edition: 2012

Authors: James Adams

List price: $43.95

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Description:

What is the secret behind every successful product? Why are people willing to pay more for a BMW than a Chevrolet? How could Apple iPhones represent only 4% of the world’s cell phone market in 2011 but take in 50% of the profits? The answer is quality.In this provocative new book, bestselling author James L. Adams provides a brilliant, in-depth look at the powerful but elusive qualities than can make or break a product’s success. A must-read for managers, designers, manufacturers, and marketers, this groundbreaking approach will change the way you think about your product—and show you why it’s more important than ever to deliver the highest quality possible. InGood Products, Bad Products,…

Book details

List price: $43.95
Copyright year: 2012
Publisher: McGraw-Hill Companies, The
Publication date: 12/20/2011
Binding: Hardcover
Pages: 272
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.232
Language: English