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| Preface | |
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| What Is a Share of Stock? | |
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| How a company is organized | |
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| The meaning of profits and dividends | |
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| How stock prices are determined | |
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| Wall Street-How It Works | |
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| A pictorial and narrative description of Wall Street's colorful history | |
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| The role of the investment banker | |
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| An explanation of listed and over-the-counter trading | |
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| Analyzing Your Company | |
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| How to identify the best companies and interpret their financial statements | |
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| Using the reinvestment rate | |
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| Calculating financial ratios | |
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| Other highlights of security analysis | |
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| Reading the Financial Pages | |
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| The history and calculations of the Dow /ones Averages | |
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| How to read the stock tables, earnings reports, stock split announcements, and other important news items | |
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| Investing and Trading | |
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| Finding a stockbroker or investment advisor | |
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| Opening a brokerage account | |
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| Setting investment objectives | |
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| Understanding the margin account | |
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| How to make money in a bear market | |
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| Investment clubs | |
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| Exchange traded funds (ETFs) | |
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| Growth Stocks | |
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| The meaning of "the growth stock theory" of investing | |
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| How companies grow | |
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| Identifying growth companies | |
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| A guide on how much to pay for growth stocks | |
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| Manias, Fads, and Panics | |
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| Recognizing investment bubbles | |
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| Examples and the pitfalls of emotional investing | |
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| The stock market crashes of 1929 and 1987 | |
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| The recent dot-com bubble | |
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| From Wall Street to Main Street | |
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| The Great Real Estate Bubble | |
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| A new investment landscape | |
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| Government versus business | |
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| Greed and atrocities | |
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| Bankruptcies and"bailouts" | |
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| Bonds, Preferred Stocks, and the Money Market | |
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| An explanation of bonds and the bond tables | |
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| Calculating "yield to maturity" | |
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| Investing in convertible bonds | |
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| Tax advantages of municipal bonds | |
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| Understanding the Federal Reserve | |
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| The use of T-bills and other money market instruments | |
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| The Internet | |
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| The background of this fast-growing medium | |
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| How today's investors are using the World Wide Web | |
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| Global Investing | |
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| The emerging global market | |
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| The Japanese stock market | |
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| The markets in London, Germany, France, and elsewhere | |
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| ADRs | |
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| Participating through mutual funds | |
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| Gold and Silver | |
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| Learning from the past | |
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| Gold and silver as a store of value | |
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| Supply and demand, production, and stockpiles | |
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| The investment opportunities and risks | |
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| A few equities | |
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| The Principles of Technical Analysis | |
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| Methods for improving market timing | |
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| Constructing bar charts and point & figure charts | |
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| How to read charts | |
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| The WST Ratio and other reliable technical indicators | |
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| Stock Options and Other Derivatives | |
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| How to use "put" and "call" options | |
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| The two dimensions of a premium | |
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| Valuing option premiums | |
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| Index options | |
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| Simple explanations of various option strategies | |
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| Other derivatives explained, including interest rate swaps and credit default swaps | |
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| Personalities of Wall Street | |
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| Key players during the early days of Wall Street | |
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| Tycoons and stock traders | |
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| Great investors | |
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| The "movers and shakers" of today | |
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| Sources | |
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| A dictionary of Wall Street | |
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| Useful business publications | |
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| Investment services | |
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| Appendix | |
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| Historical annual statistics for the Dow Industrials and Consumer Price Index (CPI) | |
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| Illustration Credits | |
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| Index | |