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Strategic Business Forecasting: a Structured Approach to Shaping the Future of Your Business

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ISBN-10: 0071621261

ISBN-13: 9780071621267

Edition: 2009

Authors: Simon Ramo, Ronald Sugar

List price: $53.00
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Description:

A proven four-point system for predicting.the future of your business.InStrategic Forecasting, two giants of the aerospace industry offer executives in all fields a proven strategy for successfully guiding their businesses. This practical guide provides a qualitative system of measuring possibilities that will help leaders devise better business.forecasts and achieve remarkable growth and profits..Strategic Forecastingalso covers why predictions are sometimes wrong and how to use extrapolation to gain.a competitive advantage.
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Book details

List price: $53.00
Copyright year: 2009
Publisher: McGraw-Hill Education
Publication date: 3/12/2009
Binding: Hardcover
Pages: 240
Size: 6.50" wide x 9.25" long x 1.00" tall
Weight: 1.100
Language: English

Introduction: The Prediction Imperative
Principles of Forecasting
Poor Past Predictions
Near-Term Forecasting
Possibilities, Then Predictions: The Four-Measures Procedure
Extrapolating from Past to Future
Possibility Generators
Predicting Big Externalities
Future Possibilities
The Future Automobile
Terrorism in the United States
China and the Asian Military Arena
K-12 Education in the United States
A Nuclear Scenario
Robotic Birds and No-Casualty Warfare
The Price of Oil
The SuperGrid Electric Power System
The Medical Practice Internet Channel
The Next War
Postlude
Notes
Index