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2011: Trendspotting for the Next Decade

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ISBN-10: 0071497277

ISBN-13: 9780071497275

Edition: 2008

Authors: Richard Laermer

List price: $29.00
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A better time for your business starts in the next decade. Are you ready? In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today. Sometimes you see a business evolve and think, "I wish I'd thought of that." With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 "short-short" chapters and dozens of…    
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Book details

List price: $29.00
Copyright year: 2008
Publisher: McGraw-Hill Education
Publication date: 4/8/2008
Binding: Hardcover
Pages: 320
Size: 5.75" wide x 8.75" long x 1.25" tall
Weight: 1.144
Language: English

Richard Laermer is the nonstop author of six nonfiction guides to business, including the prophetic TrendSpotting and perennial and award-winning Full Frontal PR. He is the CEO of veteran trendspotting public relations firm, RLM PR; a renowned commentator, host of the nationally syndicated Unspun Radio and cohost of TLC's Taking Care of Business series. His Punk Marketing was one of the top-selling business books of 2007.

Intro: Induction into 2011
Trendspotting For the Novice
The Next Few Years Are All Wondrous
Mediocrity
Gumby: The Mascot of 2011
The New Way to Say Shove It!
The Caboodle: Advanced Trendspotting
Dive into Trends ... and Believe in Them
Fad, Faddy, and Fattening Trends
Bolts from the Blue
The Decade Is Starting Anew-and Maybe the World Is Too: Paraphrasing Sondheim, What Else
Golly, Beav, Is There a Right Way?
Stay Informed by Depersonalizing
The Business of Selling, as Opposed to Shilling
Treat Me Right or You Won't Get My Money
The Biggest Picture: The Customer Is a Hyperaware King
Can an Athlete Really Be Trusted to Make Money for Us?
Lying: Is That Your Final Answer?
We Fib
Why Smart Sellers Can Spell Fnord: And Why It Really Matters
Yes-Sadly-Sprint Was Correct
Frito-Lay's Cholesterol Story
How to Major in Napping
Welcome to BAS: I'm Talking to You
Greet This: How a City Civility Campaign Ruined Friendliness
"46": The Middle Ages
The New Low in Business Etiquette: Stealing without Aplomb
Victoria's Secret's Mentality: How Cities Got Overtaken by Lingerie
Fred Trump and That Other Guy
Machiavellian Skin
The One-Word Chapter: What's the Mission of Every Company?
Sex and Snakes and Couch Jumping: How to Be Sure You're Not Selling to People Who Don't Buy during This Era of Attention-to-Noise Surplus Ratio. Otherwise Known as, "What's This? A Laermer Blog Post?"
CC, No No!
What Happens on TV Stays on TV: Building a Brand from Personal Experience
Techno-Centric
What's DAT, Exactly? Another Fabulous Analogy about Unnecessary Technology
Bacn and the Art of Communicating Later
Ah, My Identity: Take It at Your Own Risk
Give Me Some Couch Love, Babe, Yeah, Give It to Me, Oh, Oh
Battery Management Corp.: One Further Step in Our Quest For Power
Computer Is Gone-Is Life?
Heads in Air: The New Toy Won't Replace Our First Love
And Finally, EID (E-mail Is Death): Long Live New Mass Communication
Sport Mail
Hi-Tech: The New New and Improved
Blog Anonymously and Lose Your Self-er, Your Cell
The End of the Beta: You Just Got to Stop This Affair
Entertain Your Diversions
"Seriously, Just Being Nominated Is Enough": Ah, Bullshit, Award-Show Overload
The Game of Famous: A Case Study That Is Far from Hollywood
And They All Lived Hollywood Ever After
Serial Lifer
Jennifer Lopez's Antics: The J Down Lo
Make Media Your Friend (Then Make Bank)
Watch and Learn
The Black Eye of Memory: Media and Big Stories
The Media Next Decade
The Language of Life
One Potato, Two Potatoes Later
Where Are the Phrases to Catch Us? Revival of "Fun Speak"
Taking Responsibility for Your Words Is Not Just Good Psychology
Living with Ed
Society with a Small "s"
New Rule: You're Not Freaking Cool Just Because You Say You Are
How to Keep Nascent Trends from Dying on the Vine: How to Cope with Change, Too
Looking vs. Searching
Say You're Gay and Induce a Yawn (or, "Gay for Play" Has Had Its Day)
Faith, Politics, and the Death of a President
609.72, Minnesota Statutes 2006: The Oddest of Current Laws
Demeaning the Presidency Has Brought Us Down
Planned Layovers in America: An Article That Did Good
Savvy Muscular Old People
Teens Shall Remain Narcissistic (This Surprises You?)
Thoughts about Generation Broke: This Chapter Needs No Sub
Gap of Mentoring (Generation Broke, Part Two)
Work Personality-Life Personality Balance: Is Any Town Big Enough?
The Truth about "Kidlessness": And the Future of Pals with a Little One between Them
Ah, to Be Nice, Perchance to Dream
Epilogue and Other Chapters I Couldn't Fit Anywhere Else, so Stuck Them Here
Terms I Made Up + Newfangled Future Speak
Self Something or Other
Good Morning, Today Is January 21, 2011
Top Seven Mistakes Small Businesses Make: A Guide to Saying WTF
The Outro: An Epilogue Comprising Last Words, First Words, Wordiness
Notes to Part Three
Index