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Global Business Power Plays How the Masters of International Enterprise Reach the Top of Their Game

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ISBN-10: 0071486305

ISBN-13: 9780071486309

Edition: 2008

Authors: McGraw-Hill Staff, BusinessWeek Staff

List price: $16.95
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Learn the Plays Make Your Move Rev up productivity like Ferdinand K. Piech at Volkswagen Go for grande growth the way Howard Schultz did with Starbucks Follow Xu Danhua's example at Huawei to make partnerships across borders Keep bidding for greater success the way auction site EachNet does in China And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.
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Book details

List price: $16.95
Copyright year: 2008
Publisher: McGraw-Hill Companies, The
Publication date: 1/22/2008
Binding: Paperback
Pages: 160
Size: 5.25" wide x 8.50" long x 0.50" tall
Weight: 0.484
Language: English

Introduction
Unleashing a World of Opportunity
Making a Bundle Off Old Media in the Former Soviet Bloc
Can It Grow Again?
Hispanic Nation
More than a Local Hero
Extreme Investing
Reinventing the Auto Industry
Go Global, Grow Quickly
The Modest Powerhouse
Keeping Innovation Out of Rivals' Hands
Tightening the Grip at VW
Trends: Tech's Future
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