Since 1995, Catherine Seda has worked with organizations to leverage the Internet as a marketing tool. She champions client online promotions that include search engine optimization, pay-per-click media buys, opt-in email, banner advertising, link popularity campaigns, custom sweepstakes, and ROI tracking. Through her agency, Seda Communication, Catherine offers workshops and onsite training for search engine marketing. Catherine is the author of New Rider's Search Engine Advertising, (2004).