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Perfect Phrases for Business Proposals and Business Plans

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ISBN-10: 0071459944

ISBN-13: 9780071459945

Edition: 2006

Authors: Don Debelak

List price: $17.00
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Whether it's writing a proposal, motivating employees, or reaching out to customers, the Perfect Phrases series has the tools you need for precise, effective communication. Distilling complex ideas into specific phrases that diplomatically and honestly depict the concepts at hand, this invaluable series provides: The best techniques to communicate messages and goals in business letters and proposals Tips for bringing out the best in every employee in every business Dialogues and scripts to practice interactions with customers or employees-- tailorable to any industry or company culture Phrases for each step of the sales process
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Book details

List price: $17.00
Copyright year: 2006
Publisher: McGraw-Hill Education
Publication date: 10/10/2005
Binding: Paperback
Pages: 208
Size: 4.25" wide x 7.75" long x 0.50" tall
Weight: 0.462
Language: English

DON DEBELAK (www.dondebelak.com) is the author of six other books on business and entrepreneurship and a former marketing director for consumer and industrial products companies. He regularly speaks at conventions for inventors and writes a monthly column for Entrepreneur magazine on new products and innovations.

Preface
About the Author
Perfect Phrases for Business Proposals
Typical Format: Matching Expectations
Letter Proposal Format
Formal Proposal Format
Client Needs: Address Perceived Needs
Power Paragraph
Applicable Proposal Sections
First Goal: State What the Client Feels Are Its Needs
Second Goal: State the Immediate Purpose of Meeting Those Needs
Conclusion: State the Longer-Term Benefit of Meeting Those Needs
Project Goals: Perfectly Match the Client's Goals
Power Paragraph
Applicable Proposal Sections
First Goal: State What the Client Feels Are Its Goals
Second Goal: State Why That Goal Was Chosen
Conclusion: State That the Goal Is Achievable
Expertise: Target the Client's Exact Needs
Power Paragraph
Applicable Proposal Sections
First Goal: Explain What Type of Expertise Is Required for the Project
Second Goal: State Your Company's Special Expertise That Matches the Project Needs
Conclusion: Summarize Your Company's Relevant Experience
Targeted Message: Adjust to Client Circumstances
Power Paragraph
Applicable Proposal Sections
First Goal: State That the Client Has Special Needs or Unique Circumstances
Second Goal: Explain How the Proposal Is Unique for the Client
Conclusion: State That the Proposal's Unique Features Will Produce the Best Solution for the Client
Deliverables: Fit the Client's Goals
Power Paragraph
Applicable Proposal Sections
First Goal: State What the Client Has Requested as Deliverables
Second Goal: List What Additional Deliverables Will Be Provided
Conclusion: Explain How the Deliverables Meet the Client's Goal
Cost: Deliver High Value
Power Paragraph
Applicable Proposal Sections
First Goal: State the Cost of the Proposal
Second Goal: List the Client's Expectations Regarding Goals
Third Goal: Mention the Extras That Exceed Expectations
Conclusion: Explain That Your Proposal Is a Perfect Fit
Value Added: Clear Benefits for the Client
Power Paragraph
Applicable Proposal Sections
First Goal: Identify the Value Added Beyond the Proposal's Immediate Goals
Second Goal: Explain the Benefit of the Added Value
Conclusion: State How That Benefit Leads to Future Opportunities
Perfect Phrases for Business Plans
Business Strategies
Common Strategies
Typical Format: Matching Expectations
Business Plan Format
Section Format
Customers: Great Ones Make Great Businesses
What Is a Power Paragraph?
Power Paragraph
Applicable Plan Sections
First Goal: Define the Customer Group
Second Goal: Show Importance and Spending Patterns
Third Goal: Add Emphasis Appropriate for the Business Strategy
Conclusion: Restate That a Large Customer Group Needs the Product or Service
Market Drivers: The Building Blocks of Success
Power Paragraph
Applicable Plan Sections
First Goal: Identify the Market Drivers
Second Goal: Show Impact on Customers
Third Goal: Add Emphasis Appropriate for the Business Strategy
Conclusion: Restate That the Company Can Capitalize on the Opportunity
Market Size: Offer Plenty of Room for Growth
Power Paragraph
Applicable Plan Sections
First Goal: Describe the Market and Indicate Its Size
Second Goal: Explain Why the Market Is Growing
Third Goal: Add Emphasis Appropriate for the Business Strategy
Conclusion: The Company Is Relevant to Why the Market Is Growing
Market Niche: A Space That Produces Profits
Power Paragraph
Applicable Plan Sections
First Goal: Describe the Market Niche
Second Goal: Explain Why Your Product or Service Is a Good Fit for That Niche
Third Goal: Add Emphasis Appropriate for the Business Strategy
Conclusion: The Company Has Chosen a Market in Which It Can Compete Successfully
Competitive Advantage: How You Stand Out
Power Paragraph
Applicable Plan Sections
First Goal: Describe the Advantage
Second Goal: Explain Why the Advantage Is Important
Third Goal: Add Emphasis Appropriate for the Business Strategy
Conclusion: The Company's Key Advantage Will Give It a Significant Market Share
Margins: Predicting Business Strength
Power Paragraph
Applicable Plan Sections
First Goal: State What Your Margins Are and How They Compare with Typical Margins
Second Goal: Explain the Business Factors That Allow You to Have Strong Margins
Third Goal: Add Emphasis Appropriate for the Business Strategy
Conclusion: Emphasize That Your Margins Will Continue to Be Strong
Start-Up Costs: Justified by the Market Opportunity
Power Paragraph
Applicable Plan Sections
First Goal: State the Amount of Money Needed and How It Will Be Used
Second Goal: Explain the Impact of the Investment
Third Goal: If More Money Will Be Needed Later, Explain When and How Much
Conclusion: The Money Will Provide You a Significant Position in the Market
Founder Financing: Show Commitment to the Business
Elements of the Power Paragraph
Applicable Plan Sections
First Goal: State the Amount of Money Needed and How Much Is Needed from Outside Investors or a Bank Loan
Second Goal: State the Company's Current Funding, Which Explains How It Has Been Financed to Date
Conclusion: State the Company's Investments and Outstanding Loans After This Round of Financing