Art of Writing Advertising Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,

Name: Art of Writing Advertising Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,
Availability: OutOfStock
ISBN: 9780071410939

ISBN-10: 0071410937

ISBN-13: 9780071410939

Edition: 2003

Authors: Denis Higgins

List price: $14.95

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What makes a great advertisement? Nearly four decades ago, an unmatched group of five advertising pionerrs first answered that question. Their entertaning and historically compelling answers will provide advertising professionals with valuable techniques for applying creativity and innovation in the workplace.

Book details

List price: $14.95
Copyright year: 2003
Publisher: McGraw-Hill Companies, The
Publication date: 1/21/2003
Binding: Paperback
Pages: 128
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 0.484
Language: English

Introduction	p. 8
William Bernbach	p. 10
Leo Burnett	p. 26
George Gribbin	p. 48
David Ogilvy	p. 70
Rosser Reeves	p. 94
Table of Contents provided by Blackwell. All Rights Reserved.