Before the Brand: Creating the Unique DNA of an Enduring Brand Identity

Name: Before the Brand: Creating the Unique DNA of an Enduring Brand Identity
Price: 100.26 USD
Availability: InStock
ISBN: 9780071393096

ISBN-10: 0071393099

ISBN-13: 9780071393096

Edition: 2003

Authors: Alycia Perry, David Wisnom

List price: $14.95

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Description:

'Before the Brand' schools businesspeople in the ABCs of traditional identity branding and describes successful long-term strategies for creating or refocusing brand identities for all types of products or services.

Book details

List price: $14.95
Copyright year: 2003
Publisher: McGraw-Hill Companies, The
Publication date: 12/18/2002
Binding: Paperback
Pages: 228
Size: 4.75" wide x 7.75" long x 0.75" tall
Weight: 0.484
Language: English

Preface	p. xi
Identity ABCs: Brand identity, branding, brand building ... no, they're not the same	p. 1
Demystifying Positioning Strategy: Yes, strategy can be simple ... and flexible	p. 23
The Anomaly of Naming: The reasons 98 percent of the English dictionary is trademarked	p. 55
The Yin and Yang of Visual Identities: The path to creating your visual personality	p. 95
Identity Messaging: You've got a name and know what you look like, but what do you say?	p. 137
Digital Identity: Identities and the multidimensional experience	p. 161
Ingredient Branding, Technology Branding, and Other Interesting Formulas: Other unique identity opportunities	p. 183
Applying the Knowledge: What to consider when creating (or refocusing) your own identity	p. 197
Notes	p. 217
Index	p. 219
Table of Contents provided by Syndetics. All Rights Reserved.