Auction App How Companies Tap the Power of Online Auctions to Maximize Revenue Growth

Name: Auction App How Companies Tap the Power of Online Auctions to Maximize Revenue Growth
Price: 9.32 USD
Availability: InStock
ISBN: 9780071387354

ISBN-10: 0071387358

ISBN-13: 9780071387354

Edition: 2002

Authors: Leland Harden, Bob Heyman

List price: $27.95

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Online auctions are one of the hottest segments of the Internet today, so it's hardly surprising that large companies choose to use them. This book details the tools and tactics employed by some of the giants of American industry.

Book details

List price: $27.95
Copyright year: 2002
Publisher: McGraw-Hill Companies, The
Publication date: 4/16/2002
Binding: Hardcover
Pages: 304
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.386
Language: English



Preface


Acknowledgments


The Case for Participating at Auction


A Brief History of Internet Auctions


Special Section: Community-Based Selling and Peer-to-Peer Psychographics


Finding the Relevant Marketplace


Software and Services for Creating an E-Commerce Auction Infrastructure


Key Elements for a Successful Auction on Your Own Site or a Portal


Special Section: Case Studies


Resources for Researching Your Auction Initiative


Getting Beyond Being a "One-Trick Pony"


Strategies to Protect Profit Margins


Special Section: Navigating the Online RFQ


Taking the Ball and Running with it


Reversal of Fortune: The Changing Face of Government Procurement and How to Bid for Government Contracts Online


Index