Handbook of Online Marketing Research: Knowing Your Customer Using the Net

Name: Handbook of Online Marketing Research: Knowing Your Customer Using the Net
Availability: OutOfStock
ISBN: 9780071378451

ISBN-10: 0071378456

List price: $39.95

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List price: $39.95
Copyright year: 2001
Publisher: McGraw-Hill Professional Publishing
Binding: E-Book
Pages: 433
Language: English

Fundamentals
The Research Process
Secondary Research
Qualitative Research
Quantitative Research
Sampling
Data Collection
Questionnaire Design
Applications
Market Research: Understanding the Market
Segmentation: Developing Target Markets
Competition: Assessment and Positioning
Existing Online Products: Audience Composition and Performance Testing
New Product Concepts
Development
Testing
Marketing
Tracking
Table of Contents provided by Publisher. All Rights Reserved.