Dot.Bomb Surviving and Thriving in the Dot.Com Implosion

Name: Dot.Bomb Surviving and Thriving in the Dot.Com Implosion
Availability: OutOfStock
ISBN: 9780071377799

ISBN-10: 0071377794

ISBN-13: 9780071377799

Edition: 2002

Authors: Sean Carton

List price: $24.95

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Sean Carton reveals the mistakes that failed dotcoms made, as well as the attributes of the successful ones. Each chapter concentrates on a specific element that led to failure, then features a company that excelled in that area to reach success.

Book details

List price: $24.95
Copyright year: 2002
Publisher: McGraw-Hill Trade
Binding: Hardcover
Pages: 256
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.342
Language: English



Foreword


Preface


Acknowledgments


Lies, Damn Lies, and Business Models


The Customer? What Customer?


Fashion Victims and Supermodels: Push, the First Big Web Fad


The Perils (and Promises) of Software Products and Services Sold Over the Internet


Burnout: Short-Term Thinking = Short-Term Companies


Hype Bites Back: Marketing Disasters...and Success Stories


The Road to Hell Is Advertising Supported


Funding the Dream


Are We Learning Anything Yet?


Glossary


Index