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Max-E-Marketing in the Net Future: the Seven Imperatives for Outsmarting the Competition

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ISBN-10: 0071364722

ISBN-13: 9780071364720

Edition: 2001

Authors: Stan Rapp, Chuck Martin

List price: $24.95
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This book describes proven techniques for using Internet technology to more effectively target, acquire and maintain long-term relationships with valued customers.
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Book details

List price: $24.95
Copyright year: 2001
Publisher: McGraw-Hill Companies, The
Publication date: 12/15/2000
Binding: Hardcover
Pages: 251
Size: 6.30" wide x 9.10" long x 1.20" tall
Weight: 1.276

Meagan Johnsonis a generational expert and professional speaker.Larry Johnsonis a corporate cul ture expert and professional speaker. Together, as the Johnson Training Group, their clients include American Express, Harley-Davidson, Nord strom, Dairy Queen, and many others.Chuck Martinis the Chairman and CEO of NFI Research, a top management research firm, and a highly soughtafter speaker.Richard Guareis a neuropsychologist and the Director of the Center for Learning and Attention Disorders.Peg Dawsonis a psychologist at the Center for Learning and Attention Disorders. Together they are the authors ofSmarts(9780814414071).

Praface
Acknowledgmants
New Millennium! New Networked Economy! New Marketing Imperatives!
Use What You Know to Drive What You Do
Erase the Line Between Product and Sarvice
Make Each Relationship as Different as Each Customer
Do as Little as Possible Yourself
Make Your Interactive Process Become the Product
Factor Future Value into Evary Move You Make
Make Business Responsible for Marketing and Marketing Responsible for Business
Where Do You Go From Here?
URL Listing
Glossary
Index