Winning PR in the Wired World

Name: Winning PR in the Wired World
Price: 6.7 USD
Availability: InStock
ISBN: 9780071363426

ISBN-10: 0071363424

ISBN-13: 9780071363426

Edition: 2001

Authors: Don Middleton

List price: $24.95

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This is a guide to implementing successful PR plans on the Internet. It provides four rules to successful PR and looks at them in detail. There is an analysis of how traditional PR has changed and discusses what's new, what works and what doesn't.

Book details

List price: $24.95
Copyright year: 2001
Publisher: McGraw-Hill Trade
Publication date: 10/26/2000
Binding: Hardcover
Pages: 235
Size: 6.50" wide x 9.25" long x 1.25" tall
Weight: 1.188
Language: English



Preface


Acknowledgments


Introduction


Public Relations: You've Come a Long Way, Baby


The Four Fast Rules of Communicating in the Digital Age


Advertising Versus Public Relations: the Unending Debate


Who You Are Today May Have no Effect on Who You Are Tomorrow: Branding in the New Economy


The Currency of Media


The New Stakeholders


The Ceo As Celebrity


Damage Control: Managing Online Image


The Internet As the Essential Crisis Communications Tool


Viral Publicity--Building Community and Awareness Online


Online Intelligence: The Cornerstone to Top-Notch Digital Communications


A Case Study of Online Success: Britannica.com


Conclusion: What the Future Holds


Index