Communities of Commerce Building Internet Business Communities to Accelerate Growth, Minimize Risk and Increase Customer Loyalty

Name: Communities of Commerce Building Internet Business Communities to Accelerate Growth, Minimize Risk and Increase Customer Loyalty
Price: 14.6 USD
Availability: InStock
ISBN: 9780071361156

ISBN-10: 0071361154

ISBN-13: 9780071361156

Edition: 2000

Authors: Stacey E. Bressler, Charles Grantham

List price: $24.95

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In describing how to leverage the advantages of building a community of commerce, the authors highlight case studies involving several different companies, non-profit organisations and industry consortia.

Book details

List price: $24.95
Copyright year: 2000
Publisher: McGraw-Hill Trade
Publication date: 6/26/2000
Binding: Hardcover
Pages: 324
Size: 6.50" wide x 9.25" long x 0.75" tall
Weight: 1.386
Language: English

Acknowledgments	p. ix
Communities of Commerce: the Home Page	p. 1
The Rise of Communities	p. 11
The Drivers of a Community	p. 36
Case Study: ENEN.com
The Business Climate for Internet Communities	p. 74
Case Study: The Drummond Group, Inc.
The Transformation of a Business	p. 115
Case Study: JamtdataAB, Sweden
Reinventing the Community Online	p. 159
Case Study: The American Center for Wine, Food, and the Arts
Steps for Building and Sustaining an Internet-Based Community	p. 205
Case Study: The Southern California Communities of Commerce[superscript SM] Initiative
Company Structure for Community Support	p. 251
Case Study: BigAd, Inc.
The Future of Online Business Communities	p. 281
Bibliography and Resources	p. 311
Index	p. 318
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