Corporate Communication

Name: Corporate Communication
Price: 5.69 USD
Availability: InStock
ISBN: 9780071254113

ISBN-10: 0071254110

List price: $83.35

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With new chapters on corporate philanthropy and government and community relations, this book has been extensively re-written.

List price: $83.35
Publisher: McGraw-Hill Publishing Co.
Size: 6.27" wide x 7.91" long x 0.41" tall
Weight: 0.814

The Changing Environment for Business Case
Communicating Strategically Case
An Overview of the Corporate Communication Function Case: Dell Computer Corporation
Identity, Image and Reputation Case
Corporate Advertising Exercise: Corporate Ad Samples
Media Relations Case: Adolph Coors Company
Internal Communication Case: Westwood Publishing
Investor Relations Case: Steelcase, Inc
Government Relations Case: Disney's America Theme Park
Crisis Communications Case: Coca-Cola India
Table of Contents provided by Publisher. All Rights Reserved.