How to Start and Operate a Mail-Order Business

Name: How to Start and Operate a Mail-Order Business
Price: 7.05 USD
Availability: InStock
ISBN: 9780070575318

ISBN-10: 0070575312

ISBN-13: 9780070575318

Edition: 4th 1987

Authors: Julian L. Simon

List price: $44.95

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Description:

Whether the reader is a newcomer starting from scratch on a shoestring budget, or an established business person looking to cash in on the mail-order boom, Julian Simon's definitive book provides A-to-Z coverage of how to plan, execute, & maintain a successful mail-order operation. Step-by-step, Simon shows how to strike it rich in mail order from selecting the right products, to promoting them effectively, to creating ads & copy that sell, & much more. In each information-packed page, the fifth edition reports on today's trends & developments in this fast-changing field, while continuing to offer the expert guidance that has stood the test of time. Readers will learn how to: Use computers,…

Book details

List price: $44.95
Edition: 4th
Copyright year: 1987
Publisher: McGraw-Hill Companies, The
Binding: Hardcover
Pages: 576

Preface
The Possibilities of Mail Order	p. 1
What Is the Mail-Order Business?	p. 12
The Professional Method of Finding Products	p. 27
More about Finding Products to Sell	p. 54
Which Products Are Best for You to Sell?	p. 64
What You May and May Not Do in Mail Order	p. 71
Strategies of Mail-Order Selling	p. 92
The Tactical Decisions in Mail Order	p. 104
Calculating the Dollar Value of a Customer	p. 117
Calculating Mail-Order Costs and the Order Margin	p. 136
How to Key Your Advertisements	p. 146
How to Start a Classified-Advertising Business	p. 150
How to Test and Run Classified Ads	p. 160
Display-Advertising Procedure and Testing	p. 171
Profitable Display-Advertising Operation	p. 183
The Display Advertisement	p. 204
Caples on Copy	p. 219
More on Copy	p. 227
How to Write Potent Copy	p. 235
The Direct-Mail Piece, Postage, and Results	p. 242
Direct-Mail Copy	p. 257
Direct-Mail Lists	p. 264
Using Other Mail-Order Media	p. 287
How to Score with Catalogs	p. 307
Follow-Up Letters to Inquirers	p. 333
The Vital Brain of Mail Order: Testing	p. 339
How to Produce and Print Mail-Order Advertising	p. 363
Filling Orders	p. 372
Managing Your Information System Without a Computer	p. 387
Our Brand-New Miracle: The Computer	p. 392
General Management of a Mail-Order Business	p. 414
How to Buy or Sell a Mail-Order Business	p. 426
Appendix A. How to Lose Money with Mail-Order Franchises and "Deals"	p. 433
Appendix B. Federal Trade Commission Summary of Types of Unfair Methods and Practices, and the Mail-Order Rule	p. 439
Appendix C. Copyrights	p. 451
Appendix D. Mailing-List Brokers, Consultants, and Mail-Order Advertising Agencies	p. 453
Appendix E. Technical Notes on Direct-Mail Testing	p. 456
Appendix F. Types of Successful Mail-Order Businesses	p. 458
Appendix G. Reading about Mail Order	p. 506
References	p. 512
Index	p. 527
Table of Contents provided by Blackwell. All Rights Reserved.