IBM Guide to Doing Business on the Internet

Name: IBM Guide to Doing Business on the Internet
Price: 6.75 USD
Availability: InStock
ISBN: 9780070318465

ISBN-10: 0070318468

ISBN-13: 9780070318465

Edition: 2000

Authors: Kendra Bonnett

List price: $24.95

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This cutting-edge guide includes many of IBM's innovative strategies for harnessing the powerful resources of the Internet. In addition to sharing IBM's Web strategy, the book also offers advice on Web design.

Book details

List price: $24.95
Copyright year: 2000
Publisher: McGraw-Hill Trade
Binding: Hardcover
Pages: 261
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.232
Language: English

Preface	p. v
Introduction	p. 1
Eleven Critical Rules of the Web	p. 11
Turn Relationships into Communities	p. 41
Develop Your Own Business Community	p. 67
Is Portal Status a Reasonable Goal?	p. 87
Identify Your Market: The Cornerstone of Good Web Design	p. 101
You Don't Need to Be a Techie to Design a Web Site	p. 137
Plan Your Marketing and Build Relationships	p. 181
Digital Advertising: Is It Worth It?	p. 215
E-business: The Real Advantage	p. 233
Conclusion	p. 243
Glossary	p. 253
Index	p. 255
Table of Contents provided by Syndetics. All Rights Reserved.