Retail Management

Name: Retail Management
Price: 12.23 USD
Availability: InStock
ISBN: 9780070270312

ISBN-10: 0070270317

ISBN-13: 9780070270312

Edition: 1st 1997

Authors: Ronald W. Hasty, James Reardon

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Description:

This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats.

Book details

Edition: 1st
Copyright year: 1997
Publisher: McGraw-Hill Companies, The
Binding: Hardcover
Pages: 688
Size: 7.75" wide x 9.75" long x 1.25" tall
Weight: 2.684
Language: English

Preface
An Overview of Retailing	p. 4
Retail Strategy: Creating the Competitive Advantage	p. 46
The Environment of Retailing and Decision-Making Issues	p. 84
Understanding and Identifying the Customer	p. 118
Customer Information from Research	p. 164
Store Location and Site Evaluation	p. 200
Store Design and Layout	p. 252
Human Resource Management and Store Organization	p. 290
Financial Analysis and Management	p. 332
Planning Merchandise Needs and Merchandise Budgets	p. 370
Assortment Planning, Buying, and Vendor Relations	p. 410
Pricing Merchandise	p. 454
Retail Advertising	p. 492
Retail Selling, Sales Promotion, and Publicity	p. 530
The Virtual Store and Retail Database Marketing	p. 568
Globalization and Changing Retail Formats	p. 606
References	p. R0
Photo Credits	PC1
Glossary	p. GL1
Name Index	p. NI1
Subject Index	p. SI1
Table of Contents provided by Blackwell. All Rights Reserved.