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Making Money on the Internet

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ISBN-10: 0070240507

ISBN-13: 9780070240506

Edition: 1995

Authors: Alfred Glossbrenner

List price: $19.95
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Description:

Written as a guide for business people, this text describes how to use the Internet for profit. Beginning with advice on Internet basics, it goes on to describe how to market products on the Internet, conduct market surveys and gather market intelligence, perform business research and develop contacts. Case studies of successful Internet entrepreneurs, with tips and tricks are included, as is a special chapter on global marketing and prospecting.
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Book details

List price: $19.95
Copyright year: 1995
Publisher: T A B Books
Binding: Paperback
Pages: 306
Language: English

Introduction
How to make (or lose) a fortunep. 1
Crucial concepts made simple: How the online world worksp. 23
Everything but the Internetp. 37
Enter the Internet: All the basic featuresp. 61
How to get "well connected"p. 85
E-mail: The most useful featurep. 105
Auto-responders: The best marketing tool of all!p. 121
Spreading the word: Advertising and FREE directory listingp. 135
Making the most of newsgroups and mailing listsp. 159
Gopher-based storefrontsp. 181
World Wide Web storefrontsp. 195
"Interpreneurs" in actionp. 215
App. A FireCrystal Consultingp. 239
App. B The Internet Toolkit and Glossbrenner's Choicep. 245
App. C Internet access providersp. 265
Indexp. 291
Table of Contents provided by Blackwell. All Rights Reserved.