State of the Net The New Frontier

Name: State of the Net The New Frontier
Price: 15.78 USD
Availability: InStock
ISBN: 9780070119796

ISBN-10: 0070119791

ISBN-13: 9780070119796

Edition: 1st 1998

Authors: Peter Clemente

List price: $24.95

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Based on proprietary data from Find/SVP, this is a true account of the state of the Internet - who's really using it, why they are using it, how easy it is to use and the importance to business of consumer use of the Internet.

Book details

List price: $24.95
Edition: 1st
Copyright year: 1998
Publisher: McGraw-Hill Trade
Binding: Paperback
Pages: 179
Size: 8.75" wide x 11.25" long x 0.75" tall
Weight: 1.298
Language: English

Foreword: Who's Really Wired?
How to Use This Book
Introduction	p. 1
Internet Industry Overview	p. 5
Who's on the Net? A profile of Consumers Using the Internet	p. 51
What Consumers Are Doing on the Internet	p. 67
The Contemporary Internet User Household	p. 91
Internet User Segmentation: Key to Understanding the Interactive Consumer	p. 111
Marketing on the Internet 101	p. 133
Making Sense of the Market for Internet Information	p. 151
Research Methodology	p. 157
Glossary of Internet Terms	p. 163
Index	p. 173
Table of Contents provided by Blackwell. All Rights Reserved.