Longaberger (R) An American Success Story

Name: Longaberger (R) An American Success Story
Price: 2.58 USD
Availability: InStock
ISBN: 9780066621050

ISBN-10: 0066621054

ISBN-13: 9780066621050

Edition: 2001

Authors: David H. Longaberger, Robert L. Shook

List price: $25.00

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Description:

Dave Longaberger was one of the most remarkable entrepreneurs of his generation. His vision, his unorthodox business methods, and his belief in people resulted in the creation of one of the largest and most successful private companies in America. Longaberger: An American Success Story is Dave's fascinating firsthand account of how he created and grew his company into the largest basket manufacturer in the United States, employing thousands of people, revitalizing his community, and inspiring everyone involved with a commitment to quality, craftsmanship, and a unique management philosophy. As Dave himself admits in this moving and compelling memoir, he was an unlikely success story. In… addition to having epilepsy and a stutter, Dave suffered from a learning disorder, finally graduating high school at the age of twenty-one. Yet, he ran two profitable businesses, a restaurant and a grocery store -- which, to the horror of bankers and friends, he then sold in order to finance his struggling basket company. Dave was a business maverick who only let adversities make him stronger and more versatile. He became renowned for his managerial skills -- and his sense of humor. More than once he started a food fight at a company event or launched a wild idea -- like the basket-shaped headquarters building -- that just happened to work perfectly. This engaging story shows how Dave Longaberger shared his life and unconventional business sense to create what is now the $1 billion-in-sales Longaberger Company. Join him on his journey as he takes his own unique route to success. Learn about the many original and highly unusual management practices that not only contributed to the strength of the Longaberger enterprise but can make any business run more profitably. Follow Dave's example and develop the entrepreneurial skills necessary for business success. Longaberger: An American Success Story is an affirmation of the American values of independence, hard work, and business ethics. Inspirational as well as informative, this is a moving portrait of an enterprise and an entrepreneur, both of whom are loved and revered by the thousands of people whose lives they have enriched. About The Longaberger Company From a bare-bones beginning with a handful of part-time employees in 1972, Longaberger today, under the leadership of president and CEO Tami Longaberger, employs some 8,700 people and inspires some 70,000 independent sales associates across the United States. The Longaberger Company has a sprawling campus of office facilities, production plants where basket makers create more than 40,000 high-quality baskets every day, and tourist attractions in and around central Ohio.

Book details

List price: $25.00
Copyright year: 2001
Publisher: HarperCollins Publishers
Publication date: 3/6/2001
Binding: Hardcover
Pages: 256
Size: 6.12" wide x 9.25" long x 0.92" tall
Weight: 1.188
Language: English

Robert L. Shook has authored 48 books, including such best-selling books as The IBM Way , Hardball Selling , and the #1 New York Times bestseller Longaberger . He lives in Ohio.



Foreword


Preface


Acknowledgments


Introduction



Everything I Know About Business I Learned from My Mom and Dad



Earning My Master's Degree



Six Weeks Ago I Couldn't Even Spell "Entrepreneur"--Now I Is One!



How The Longaberger Company First Began



Tell the Story



Growing Up with My Daughters



Hard Times



Every Business Is a People Business



Having Vision



The Gift of Giving



Eighteen Management Principles That I Live By



Only in America



Important Dates in Longaberger History


Index