How to Make a Fortune on the Information Superhighway : What the Internet Is, How It Works

Name: How to Make a Fortune on the Information Superhighway : What the Internet Is, How It Works
Price: 3.51 USD
Availability: InStock
ISBN: 9780062701312

ISBN-10: 0062701312

ISBN-13: 9780062701312

Edition: N/A

Authors: Laurence A. Canter

List price: $20.00

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"In April 1994, two immigration attorneys in Scottsdale, Arizona did something no one had ever done before. They advertised their legal services to approximately 6,000 of the 9,000 discussion groups called "Newsgroups" on the Global Internet, reaching tens of millions of people. Their innovative, money-making venture netted over 25,000 customer inquiries for one night's work. The two Internet pioneers, by spending only $20.00 - the price of this book - brought in $100,000 worth of business. But they also received a flood of "flames" - E-mailed insults - from thousands of Internet users who did not want this part of the Internet used for business purposes. With one advertisement, Laurence…

Book details

List price: $20.00
Publisher: HarperCollins Publishers
Binding: Hardcover
Pages: 256
Size: 6.25" wide x 9.75" long x 1.00" tall
Weight: 1.144
Language: English

Getting Your Bearings on the Information Superhighway	p. 1
A Busy Night in Cyberspace: The Green Card Incident	p. 14
Better, Faster, and a Lot Cheaper: Selling to 30 Million People Who Call the Net Home	p. 34
Products That Sell on the Net	p. 47
I-way Red Light Districts: Sex for Money in Cyberspace	p. 56
Free Advertising to Millions of People on the Usenet	p. 64
E-mail and Electronic Mailing Lists: Paperless and Postage Free	p. 91
Chat: Talk Your Way to Riches	p. 106
The World Wide Web: Multimedia Advertising at Virtually No Cost: Stores in Cyberspace	p. 113
Gopher the Gold	p. 129
FTP: Selling to the Whole I-way	p. 139
Your PC - The Biggest Money-Maker You'll Ever Know: What Equipment Do You Need and How Do You Buy It?	p. 147
How to Get Yourself on the Net	p. 164
Do It Yourself or Find a Geek	p. 179
Crimes in Cyberspace: Why the Net Needs You	p. 187
What It Means to Be a Pioneer	p. 209
Appendix A Sample Usegroups	p. 219
Appendix B Suggested Internet Commercial Speech Guidelines	p. 228
Bibliography	p. 233
Table of Contents provided by Blackwell. All Rights Reserved.