How Companies Win Profiting from Demand-Driven Business Models No Matter What Business You're In

ISBN-10: 0062000454

ISBN-13: 9780062000453

Edition: 2010

List price: $26.99 Buy it from $3.00
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


Since World War II, the growth formula for business has been to increase revenues annually, consistent with an expanding economy. But with the recent financial collapse, the once profitable model they relied on- Supply Chain Management-isn't enough. Today, companies are struggling to find a new way of competing and winning in a world of contracting demand. Rick Kash and David Calhoun have the answer: a revolutionary demand-driven model that has already proven successful for some of the world's biggest companies, including Hershey, Best Buy, Anheuser-Busch, Wells Fargo, Allstate, Wal-Mart, and Coke. At the heart of this powerful new business model is a vision of a new kind of company, one that is driven not by chasing lowest cost supply, but by demand: knowing how to precisely identify customers, target those that offer the highest profits, and then build a demand to capture them. The Demand model is not an improvised or trendy response to the recent global economic collapse. Nearly a decade in the making, it is a farsighted vision whose time has come, one that can help businesses run faster, cheaper, and deliver higher quality products and service even in the tightest economic climate. In the new economy, Supply Chain remains every bit as important as it has been, Kash and Calhoun advise. But now it has a partner of equal importance, the Demand Chain. Implemented together, these two pillars of growth are the new Business Model for How Companies Win.
Used Starting from $14.55
New Starting from $21.46
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Italian Grammar Online content $4.95 $1.99
Add to cart
Study Briefs
Portuguese Grammar Online content $4.95 $1.99
Add to cart
Study Briefs
Spanish Grammar Online content $4.95 $1.99
Add to cart
Study Briefs
German Grammar Online content $4.95 $1.99
Customers also bought

Book details

List price: $26.99
Copyright year: 2010
Publisher: HarperCollins Publishers
Publication date: 10/12/2010
Binding: Hardcover
Pages: 272
Size: 6.50" wide x 9.25" long x 1.25" tall
Weight: 0.946
Language: English

Rick Kash is the founder and CEO of The Cambridge Group, the growth-strategy consulting firm. He is also the author of The New Law of Demand and Supply . Kash works with companies around the world to help them grow through demand-based business models.

David Calhoun has been the chairman of the executive board and CEO of The Nielsen Company since 2006. Calhoun has previously served as the vice chairman of the General Electric Company, the president and chief executive officer of GE Infrastructure, and the chief executive of several other GE divisions and subsidiaries.

Introduction: A New Strategy for a New Era
The Demand-Driven Company: How McDonald's Made the Winning Shift
The Demand-Driven Economy: Why the Relationship between Supply and Demand Is Changing
Demand Profit Pools: A Demand-Based Framework for Growing Your Business
The Fifth P: Bringing a New Level of Precision to Your Business
Total Innovation: Finding Unsatisfied Demand and Fulfilling It
The Price Is Right: Finding the Right Price (At Last)
Organizing to Win: Aligning Your Company for Success
The Demand Chain: Collaborative Networks Power a Profit Search Engine
Supply, Meet Demand: The Partnership of Supply and Demand
Afterword: A Fresh Start
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.