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24-Hour Customer New Rules for Winning in a Time-Starved, Always-Connected Economy

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ISBN-10: 0061798614

ISBN-13: 9780061798610

Edition: 2010

Authors: Adrian C. Ott

List price: $26.99
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Book details

List price: $26.99
Copyright year: 2010
Publisher: HarperCollins Publishers
Publication date: 8/10/2010
Binding: Hardcover
Pages: 240
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 0.880

Adrian C. Ott, CEO and founder of Exponential Edge, Inc., was called "one of Silicon Valley's most respected (if not the most respected) strategist" by Consulting magazine. She has worked with some of the most innovative Fortune 500 and start-up companies in the world to gain a market edge in today's exponential economy. Prior to founding Exponential Edge, she was an HP executive who was recognized in an annual report for "infusing HP with new revenue streams and new technologies and new business models." She holds an MBA from the Harvard Business School and a BS from UC Berkeley. She lives in the San Francisco Bay Area.

Introduction: So Many Products, So Little Time
The Money Value of Time
Customer Time-Value Innovation Tools and Strategies
Time Magnets: Motivation Quadrant Products
Time on Autopilot: Habit Quadrant Products
Time Savers: Convenience Quadrant Products
Time Minimized: Value Quadrant Products
Innovating Customer Time-Value into Market Traction
The Future of the 24-Hour Customer
In Gratitude
Appendix: Companies Featured in The 24-Hour Customer