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Change by Design How Design Thinking Transforms Organizations and Inspires Innovation

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ISBN-10: 0061766089

ISBN-13: 9780061766084

Edition: 2009

Authors: Tim Brown

List price: $29.99
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Book details

List price: $29.99
Copyright year: 2009
Publisher: HarperCollins Publishers
Publication date: 9/29/2009
Binding: Hardcover
Pages: 272
Size: 6.50" wide x 9.75" long x 1.00" tall
Weight: 1.188

Introduction: The Power Of Design Thinking
What Is Design Thinking?
Getting Under Your Skin, or How Design Thinking Is about More Than Style
Converting Need into Demand, or Putting People First
A Mental Matrix, or �These People Have No Process!�
Building To Think or The Power of Prototyping
Returning To the Surface, or The Design of Experiences
Spreading The Message or The Importance of Storytelling
Where Do We Go from Here?
Design Thinking Meets the Corporation, or Teaching To Fish
The New Social Contract or We�re All in This Together
Design Activism, or Inspiring Solutions With global Potential
Designing Tomorrow-Today
Acknowledgments
Ideo Project Case Studies
Index