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Big Book of Letterheads

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ISBN-10: 006125570X

ISBN-13: 9780061255700

Edition: N/A

Authors: David E. Carter

List price: $49.95
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Description:

Although email has overtaken written communication in business, letterhead design is just as vital as ever. Since business letters are mailed less frequently, each one sent has the opportunity to have a greater impact on the reader that it would have in the pre-internet era. Today's designers are challenged to create a letterhead (and letterhead set) that will accomplish the following: make a positive first impression for the business; be an appropriate design for the firm's personality and corporate culture; and leave a lasting impression in the mind of the recipient. In addition, the "letterhead set" will usually contain an envelope-one which ideally says "open me first." From logos to…    
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Book details

List price: $49.95
Publisher: HarperCollins Publishers
Publication date: 5/22/2007
Binding: Hardcover
Pages: 384
Size: 9.00" wide x 11.25" long x 0.75" tall
Weight: 4.048

A noted authority on the subjects of graphic design, logo design, and corporate branding, David E. Carter has produced over 100 best-selling books in those fields, including The Big Book of Logos, The Big Book of New Design Ideas, and The Big Book of Business Cards. He is currently working on several new corporate identity books.