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| Foreword | |
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| Introduction: Living by the Seat of My Pants: A Journey from Clueless to Cashing In | |
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| Setting Up Shop: What Every Budding Entrepreneur Needs to Know | |
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| Make Up Your Mind: Uncommon Factors to Consider Before Quitting Your Day Job | |
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| Research the Market: Analyzing the Data to Determine Your Niche | |
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| Write the Business Plan: Building Your Blueprint for Success | |
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| Find Funding: Raising Capital Without Relinquishing Control | |
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| Position Yourself: Nailing Your Name, Location, and Differentiation | |
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| Line Up Your Legal Ducks: Protecting Your Business Interests | |
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| Build a Strong Board: Getting Help, Not Headaches, from Outside Advisers | |
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| Pouring the Foundation: Laying In Your Mission, Vision, and Values | |
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| Mission Critical: Embodying Your Mission Statement | |
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| Vision Check: Composing Your Vision Statement | |
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| Champion Core Values: The Link Between Character and Higher Profits | |
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| Accountable Ethics: The Four Pillars of Ethical Leadership | |
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| Snatching Up Stars: Embracing Your Hire Power | |
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| Talent Scouting: Finding the Best People | |
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| Interview Essentials: Stripping the Guesswork Out of Hiring | |
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| Labor Legalities: The Dos and Don'ts of Employment Law | |
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| Hit the Ground Running: Welcoming New Hires | |
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| Growing the Culture: Seeding an Enlightened Environment | |
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| The Camaraderie Credo: Developing Team Spirit | |
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| Lead the Charge: The Twenty-one Laws of Cultural Leadership | |
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| Honor Thy Employee: Putting People First Produces Higher Profits | |
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| HR Solutions: Shifting Focus from Paperwork to Partnership | |
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| Fun, Friendly, and Flexible: Loosening Up Keeps Grumbling Down | |
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| Workplace Wellness: Nurturing Healthy and Productive Employees | |
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| Get Personal: The Rules of Engagement | |
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| Building a Systems-Disciplined Organization: Crafting Pitch-Perfect Processes | |
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| Strategic Planning: Drawing Up Tomorrow's Road Map | |
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| Execution Is Everything: Ensuring It's Done Right | |
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| Resolve Roadblocks: Helping Individuals and Groups Solve Problems | |
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| Add Muscle to Meetings: How to Run Tight, Productive Meetings | |
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| The Best Never Rest: Continuous Systems Improvement | |
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| Communicating Clearly: Sending Static-Free Signals | |
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| Listen Up: Practicing Active Listening | |
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| Express Yourself: Writing and Speaking Effectively | |
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| Communicate Expectations: Achieving Airtight Accountability | |
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| Ask for Advice: Soliciting Employee Ideas | |
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| Face-to-Face Feedback: Delivering One-on-One Critiques | |
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| Face Your Flaws: Soliciting Frank Feedback About Your Performance | |
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| Coaching Others: Cheering and Steering, Not Domineering | |
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| Dare to Care: Kindness and Empathy Wins Hearts and Minds | |
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| Set Challenging Goals: Helping Employees to Grow Through Goal Setting | |
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| The Annual Review: Turning the Review into a Coaching Session | |
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| Reward Results: Matching Incentives to Outcomes | |
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| Good-bye and Good Luck: Freeing Up the Future of Underachievers | |
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| Educating Employees: Riding Employee Development to the Top | |
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| On-the-Job Learning: Building Your Educational Infrastructure | |
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| Delegate or Die: Deputizing Your Staff Multiplies Your Impact | |
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| Teach, Don't Preach: Making Lessons Stick | |
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| Succession Strategies: Putting the "Success" in Succession | |
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| Coaching Yourself: Guiding Yourself to Peak Personal Performance | |
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| Got Mission?: Crafting Your Personal Mission Statement | |
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| Truth or Consequences: Pitfalls of Unethical Behavior | |
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| Ready, Set, Goals: Turning Dreams into Destiny | |
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| Work the Plan: Linking Goals to Action Steps and Schedules | |
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| Time Wise and Organized: Embracing Enlightened Efficiency | |
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| Mind-Body Balance: Bringing Your Inner Team into Alignment | |
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| Spotlight on Self-care: Feel Better, Work Smarter, Live Longer | |
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| Business Function Dos and Don'ts: Key Concepts and Killer Tips | |
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| Supply Management: Strengthening Every Link | |
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| Marketing: Increasing Brand Equity | |
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| Sales: Increasing Market Share | |
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| Customer Service: Making Your Guests Feel at Home | |
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| Finance, Accounting, and IT: Beyond Bean Counting | |
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| Weathering Worst-Case Scenarios: When Bad Things Happen to Good Companies | |
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| Relationships on the Rocks: Rescuing Key People Who Jump Ship | |
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| Natural Disasters: Coping with Catastrophes | |
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| It's Strictly Business: Dealing with Brutal Bankers and Cutthroat Competitors | |
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| Conclusion: Growing Pains: Stepping It Up from Small Business to Midsize Company | |
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| Acknowledgments | |
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| Index | |
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| About the Authors | |