Outside Innovation How Your Customers Will Co-Design Your Company's Future

Name: Outside Innovation How Your Customers Will Co-Design Your Company's Future
Price: 12.83 USD
Availability: InStock
ISBN: 9780061135903

ISBN-10: 0061135909

ISBN-13: 9780061135903

Edition: 2006

Authors: Patricia B. Seybold

List price: $26.95

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Description:

The ability to innovate is what keeps your organization at the top of its field. The faster and better you innovate, the more likely you are to remain in the lead and to set the new rules that others will have to follow. But the innovation game is changing dramatically. You no longer win by hiring the smartest engineers and scientists-;you win by engaging the smartest customers. In Outside Innovation, Patricia Seybold, author of the best-selling Customers.com and The Customer Revolution, argues that the only way organizations can break out of the pack is to open up their entire business to passionate customers and welcome them into every aspect of product and service design. In fact,…

Book details

List price: $26.95
Copyright year: 2006
Publisher: HarperCollins Publishers
Publication date: 10/10/2006
Binding: Hardcover
Pages: 432
Size: 6.00" wide x 9.00" long x 1.33" tall
Weight: 1.430
Language: English

Patricia B. Seybold is the author of the international best-seller "Customers.com" and "The Customer Revolution". She is the founder and CEO of the Boston-based The Patricia Seybold Group (www.psgroup.com), which for more than 25 years has specialized in helping Fortune 500 companies design and continuously improve their customer-focused business strategies.



Introduction : the outside innovation imperative


How to harness customer innovation


Give customers important roles to play in shaping your business


Lego Mindstorms Nxt


National instruments


Let customers' inventiveness drive your business


Help customers reach their goals


Staples


Bathing your organization in real-time customer context


Koko fitness


Zopa


Let customers strut their stuff


Tripod built a multimillion-dollar business from customers' creations


American institute of physics


Harnessing customers' contributions as guides, problem solvers, and reviewers


The blogosphere


Flickr attracts both amateur and professional photographers from around the world


Why "mash ups" matter


BBC's backstage


How does customer-created content apply to my business?


Promote and leverage open source development


A personal introduction to open source software


Mozilla firefox


Asterisk and digium


What business models work in an open source world?


Open source biotechnology


Wikipedia


Enabling customer co-design


Customized, built-to-order products


GE ColorXpress services


SEI wealth network


Customer scenario mapping - a tool to enable customer innovation


National semiconductor


Let customers co-design and promote your products


Threadless


Muji


Karmaloop


The ultimate customer-created experiences : virtual worlds


Making outside innovation the "path of least resistance" in your organization