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Oops 20 Life Lessons from the Fiascoes That Shaped America

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ISBN-10: 0060780843

ISBN-13: 9780060780845

Edition: Annotated 

Authors: Martin J. Smith, Patrick J. Kiger

List price: $12.95
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Description:

Americans' failures are as spectacular as their successes: bridges that collapse; flying cars that crash; sports promotions run amok; deodorant that nearly destroyed the earth; and even failures that failed to happen! Veteran journalists Martin J. Smith and Patrick J. Kiger select twenty miscues, goofs, complications, and failures that shaped modern America and reveal the life lessons these gaffes teach, including: Accentuate the Positive: How Thomas Edison Invented Trash Talk Understand the Market: The 1967 Monkees-Jimi Hendrix Concert Tour Desperation Is the Cradle of Bad Ideas: Cleveland Indians' Ten-Cent Beer Night Sweat the Details: The Sixty-Story John Hancock…    
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Book details

List price: $12.95
Publisher: HarperCollins Publishers
Publication date: 3/1/2007
Binding: Paperback
Pages: 304
Size: 5.50" wide x 8.25" long x 1.00" tall
Weight: 0.484
Language: English

Acknowledgments
Introduction: The Joy of Oops
Read the Fine Print: The Eroto-Utopians of Upstate New York
Accentuate the Positive: How Thomas Edison Invented Trash Talk
Beware Solutions that Create New Problems: The Global Underarm Deodorant Disaster
Bad Results Trump Good Intentions: Kudzu: A Most Tangled Tale
Ignore the Past at Your Peril: The Preposterous Collapse of "Galloping Gertie"
Persistence can Outweigh Talent: The Screeching Diva
Choose the Right Partner: The Kaiser-Hughes Flying Boat
Pandering will Get You Nowhere: The 1955 Dodge La Femme
Beware of Unproven Technologies: The Lingering Reek of "Smell-O-Vision"
Convenience isn't Always Enough: The Paper Dress
Dubious Notions Seduce Even the Brightest Minds: The U.S. Psychic Friends Program
Understand the Market: The 1967 Jimi Hendrix-Monkees Concert Tour
Desperation is the Cradle of Bad Ideas: The Cleveland Indians' Ten-Cent Beer Night
Sweat the Details: The Sixty-Story John Hancock Guillotine
Cultural Norms Resist Radical Change: Male Fashion's Fabulous Faux Pas
Think Long Term: The Abbreviated Reign of "Neon" Leon Spinks
Know "Helpful" from "Annoying": Clippy-Microsoft's Relentless Software Irritant
Beware-the-Profiting Prophet: The Y2K Scare
Don't Mess with Success: The XFL's Quick Takedown
Occasionally Look Up from Your Workbench: The Quixotic Quest for the Flying Car
The Bonus Chapter: Fiascoes That Failed to Qualify for Oops
Think We Blew It?: Tell Us About Your Favorite Failures
Chapter Notes: Or, How We Learned These Twenty Lessons
Index