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Blockbusters The Five Keys to Developing GREAT New Products

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ISBN-10: 0060084731

ISBN-13: 9780060084738

Edition: 2002

Authors: Gary S. Lynn, Richard R. Reilly

List price: $24.95
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Description:

How Do Companies Create Blockbusters? Do They Know Secrets That Others Don't? Great products are the lifeblood of great companies, yet approximately 60 percent of new products fail in the marketplace, after major investments and huge risks. Why? Gary Lynn and Richard Reilly now offer advice that will radically change the way new products are developed and launched: a plan for companies to survive -- and thrive -- in today's competitive and turbulent times. Blockbusters shares the results of a ten-year research study of more than 700 teams illustrated by the inside stories of nearly fifty of the most successful products ever launched -- true "blockbusters," familiar to consumers…    
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Book details

List price: $24.95
Copyright year: 2002
Publisher: HarperCollins Publishers
Publication date: 10/1/2002
Binding: Hardcover
Pages: 272
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.100
Language: English

Acknowledgments
Preface
How Blockbusters Happen: Our Research--and Why We Did It
The Five Critical Practices at Work: Putting the Puzzle Together at Iomega
The Buck Starts Here: A Top-Down Initiative for Total Toothpaste
Clear and Stable Vision (Part 1): Building Project Pillars at Polycom
Clear and Stable Vision (Part 2): Building Your Own Project Pillars
Lickety Stick Improvisation: Nailing Process with the PowerShot Staple Gun
Information Exchange: Creating a Knowledge Core at Apple
Collaboration Under Pressure: The Evolution of the Handspring Visor Team
What about Radical Innovation? Seeing the Light--Corning's Fiber Breakthrough
The Message to Management: Breaking Through the Bureaucracy at NASA
Measuring Team Performance: A Case Study
Industries and Companies Who Participated in This Research
Test Your Knowledge
Notes
Index