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Best Practices in International Marketing

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ISBN-10: 0030340365

ISBN-13: 9780030340369

Edition: 2002

Authors: Ilkka A. Ronkainen, Michael R. Czinkota

List price: $114.95
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This text offers a selection of current readings in the international marketing arena. Chapters include: conducting international marketing research in the 21st century; the policy gap in international marketing; and strategic export pricing.
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Book details

List price: $114.95
Copyright year: 2002
Publisher: Cengage South-Western
Publication date: 8/21/2001
Binding: Paperback
Pages: 393
Size: 6.25" wide x 8.75" long x 0.50" tall
Weight: 1.188
Language: English

Environments and Markets
Market Entry and Development
Marketing Mix
Marketing Performance and Evaluation