International Marketing Update, 2002

Name: International Marketing Update, 2002
Price: 4.52 USD
Availability: InStock
ISBN: 9780030330964

ISBN-10: 0030330963

ISBN-13: 9780030330964

Edition: 2002

Authors: Michael R. Czinkota, Ilkka A. Ronkainen

List price: $80.95

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Description:

International Marketing, 2002 Update has been updated to offer upper-level and graduate students a text that reflects both the theory and application of international marketing.

Book details

List price: $80.95
Copyright year: 2002
Publisher: Dryden Press
Binding: Paperback
Pages: 840
Size: 8.25" wide x 10.50" long x 1.25" tall
Weight: 3.784
Language: English

Preface	p. vii
About the Authors	p. xv
The International Environment
The International Marketing Imperative	p. 2
International Trade Institutions and U.S. Trade Policy	p. 30
The Cultural Environment	p. 57
The Economic Environment	p. 92
The Financial Environment	p. 133
The International Political and Legal Environment	p. 161
Cases Part One
Beginning International Marketing Activities
Building the Knowledge Base	p. 224
The Export Process	p. 265
Export Intermediaries, Licensing, and Franchising	p. 285
Product Adaptation	p. 303
Export Pricing Strategies	p. 331
International Communications	p. 357
Channels and Distribution Strategies	p. 388
Cases Part Two
Global Marketing Management
Global Strategic Planning	p. 464
Global Market Expansion	p. 487
Product and Brand Management	p. 508
Services Marketing	p. 536
Global Pricing Strategies	p. 562
Logistics and Supply Chain Management	p. 582
Global Promotional Strategies	p. 614
Marketing Organization, Implementation, and Control	p. 648
Cases Part Three
International Marketing Transitions
Countertrade	p. 726
Newly Emerging Markets	p. 746
The Future	p. 766
Cases Part Four
Credits and Acknowledgments	p. 1
Name Index	p. 1
Subject Index	p. 7
Table of Contents provided by Syndetics. All Rights Reserved.