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Business.Today The New World of Business

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ISBN-10: 0030313228

ISBN-13: 9780030313226

Edition: 2001

Authors: Stephen P. Robbins

List price: $231.95
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Stephen P. Robbins is a best selling author of management and organizational behavior texts. In his new integrative, innovative introduction to business text, business.today, he uses a reader-friendly conversational writing style. This new text is already receiving praise for its integrated emphasis on careers, e-business, technology, ethics, globalization, and other evolving issues. Robbins offers comprehensive coverage of traditional functions of business--marketing, management, accounting, finance, --but with a fresh, real-world format, covering the functions where it makes sense, just as a business person would encounter them. The innovative approach of business today reflects the…    
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Book details

List price: $231.95
Copyright year: 2001
Publisher: Cengage South-Western
Publication date: 7/6/2000
Binding: Hardcover
Pages: 592
Size: 8.75" wide x 11.25" long x 1.00" tall
Weight: 3.190
Language: English

Introduction
Welcome to Business.Today
Contemporary Business Challenges and Opportunities
Keeping Business in Perspective
Acquiring and Using Information
Monitoring the External Environment
Internal Information Systems and Decision Making
Building Relationships
Customers
Employees
Suppliers
Financial Sources
Other Stakeholders
Providing Quality Goods and Services
Management and Coordination
Marketing Activities
Efficient Use of Financial Resources
Production and Operations
Creating and Managing an E-Business
Building Your Business Career Portfolio