Lightning Strategies for Innovation How the World's Best Companies Create New Products

Name: Lightning Strategies for Innovation How the World's Best Companies Create New Products
Price: 6.0 USD
Availability: InStock
ISBN: 9780029356753

ISBN-10: 002935675X

ISBN-13: 9780029356753

Edition: N/A

Authors: Willard I. Zangwill

List price: $24.95

30 day, 100% satisfaction guarantee!

Marketplace

4 new & used from $6.00

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

To be successful in today's market, companies can no longer leave product innovation to chance, but must carefully plan and manage it. The author investigated over 50 of the world's leading firms to discover how they develop innovative ideas and products, and to show that companies who innovate can dominate markets. He offers six steps that will lead a corporation - top management, marketers, designers and manufactureres - to competitive success through innovative thinking.

Book details

List price: $24.95
Publisher: Free Press
Publication date: 11/30/1992
Binding: Hardcover
Pages: 225
Size: 6.50" wide x 9.60" long x 1.25" tall
Weight: 1.540
Language: English



List of Tables and Figures


Preface


Lightning Overview


Make Innovation the Strategy


Strategic Impact


Establish Foundations


Expertise and Technological Foundations


Cultural Foundations


Managerial Foundations: Competitive Benchmarking


The Planning Foundation and Risk Management


Creating a Good Plan


Eradicate Fumbles


The Cost of Fumbles


How to Get Rid of Fumbles


Place Customers First


The Fickle Customer


The Customer-First Questions and Customer Research


Flexibility Produces Sales


Develop a Business Strategy


The Business Strategy of the Product


Platforms, Reuse, and Modularity


Design the Product


Concurrent Engineering: The Concept


Concurrent Engineering and the Contract Book


Scheduling


Toward the Future with Several Powerful Techniques and Methods


Improve Continuously


Implementing Continuous Improvement


Action Plan


Notes


Index