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Competitive Advantage Creating and Sustaining Superior Performance

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ISBN-10: 0029250900

ISBN-13: 9780029250907

Edition: 1985

Authors: Michael E. Porter

List price: $37.50
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Competitive Advantage introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.
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Book details

List price: $37.50
Copyright year: 1985
Publisher: Free Press
Binding: Hardcover
Pages: 484
Weight: 2.002
Language: English