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Rise and Fall of Strategic Planning

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ISBN-10: 0029216052

ISBN-13: 9780029216057

Edition: 1994

Authors: Henry Mintzberg

List price: $35.00
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In this definitive and revealing history, Henry Mintzberg, the iconoclastic former president of the Strategic Management Society, unmasks the press that has mesmerized so many organizations since 1965: strategic planning. One of our most brilliant and original management thinkers, Mintzberg concludes that the term is an oxymoron -- that strategy cannot be planned because planning is about analysis and strategy is about synthesis. That is why, he asserts, the process has failed so often and so dramatically. Mintzberg traces the origins and history of strategic planning through its prominence and subsequent fall. He argues that we must reconceive the process by which strategies are created --…    
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Book details

List price: $35.00
Copyright year: 1994
Publisher: Free Press
Publication date: 1/31/1994
Binding: Hardcover
Pages: 458
Size: 6.50" wide x 9.75" long x 1.75" tall
Weight: 1.496
Language: English

Acknowlegdements
A Note to the Reader
Introduction: The "Planning School" in Context
Planning and Strategy
Models of the Strategic Planning Process
Evidence on Planning
Some Real Pitfalls of Planning
Fundamental Fallacies of Strategic Planning
Planning, Plan, Planners
References
Index
About the Author