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Marketing High Technology An Insider's View

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ISBN-10: 002907990X

ISBN-13: 9780029079904

Edition: 1986

Authors: William H. Davidow

List price: $35.00
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Book details

List price: $35.00
Copyright year: 1986
Publisher: Free Press
Publication date: 6/2/1986
Binding: Hardcover
Pages: 224
Size: 6.50" wide x 9.50" long x 0.75" tall
Weight: 1.034
Language: English

William H. Davidowis a general partner with Mohr Davidow Ventures in Menlo Park, California. Before forming this venture capital firm, he was senior vice president of sales & marketing for Intel Corporation and shepherded the renowned Intel 8080 and 8086 to success. Prior to joining Intel he was a marketing manager for Hewlett-Packard's computer group. Davidow graduated summa cum laude from Dartmouth College and holds a Ph.D. in electrical engineering from Stanford University.

Foreword
Acknowledgments
Introduction
Crush the Competition
The Winning Strategy
Slightly Better Is Dangerous
Why Companies Give Bad Service
Great Products Make Great Salespeople
Great Promotions Are Simple
Price on Value but Charge What the Market Will Bear
Be International or Fail
Plan Products, Not Devices
Great Products Need a Soul
Do You Have Marketing?
The Business of Business Is Total Satisfaction
The Cost of Attacking a Competitor
How Costs and Margin Goals Affect Price
Index