| |
| |
| Preface to the Fourth Edition | |
| |
| |
| |
| Introduction | |
| |
| |
| A Guide to Consumerism | |
| |
| |
| |
| |
| Perspectives on Consumerism | |
| |
| |
| |
| Historical Perspectives | |
| |
| |
| |
| The Consumer Movement in Historical Perspective | |
| |
| |
| |
| |
| The Great American Gyp | |
| |
| |
| |
| |
| Current Perspectives | |
| |
| |
| |
| The Consumer's Real Needs | |
| |
| |
| |
| |
| Public Policy and the Marketing Practitioner--Toward Bridging the Gap | |
| |
| |
| |
| |
| The Theory and Practice of Swedish Consumer Policy | |
| |
| |
| |
| |
| Axioms for Societal Marketing | |
| |
| |
| |
| |
| Consumerism Lives! ... and Grows | |
| |
| |
| |
| |
| Disadvantaged Consumers | |
| |
| |
| |
| The Differing Nature of Consumerism in the Ghetto | |
| |
| |
| |
| Discussion Questions | |
| |
| |
| |
| The Prepurchase Phase: Consumer Information | |
| |
| |
| |
| Consumer Information Systems | |
| |
| |
| |
| The Future for Consumer Information Systems | |
| |
| |
| |
| |
| A Plan for Consumer Information System Development, Implementation, and Evaluation | |
| |
| |
| |
| |
| Developing Corporate Consumer Information Programs | |
| |
| |
| |
| |
| Information Disclosure Requirements | |
| |
| |
| |
| Assessing the Effects of Information Disclosure Requirements | |
| |
| |
| |
| |
| Consumer Protection: More Information or More Regulation? | |
| |
| |
| |
| |
| Affirmative Disclosure of Nutrition Information and Consumers' Food Preferences: A Review | |
| |
| |
| |
| Discussion Questions | |
| |
| |
| |
| The Prepurchase Phase: Advertising | |
| |
| |
| |
| Social Issues in Advertising | |
| |
| |
| |
| The Social and Economic Effects of Advertising | |
| |
| |
| |
| |
| The Cultural and Social Impact of Advertising on American Society | |
| |
| |
| |
| |
| Statement before the Federal Trade Commission | |
| |
| |
| |
| |
| Advertising and Children | |
| |
| |
| |
| Researchers Look at the "Kid Vid" Rule | |
| |
| |
| |
| |
| Can and Should the FTC Restrict Advertising to Children? | |
| |
| |
| |
| |
| Deceptive Advertising | |
| |
| |
| |
| Deceptive Advertising | |
| |
| |
| |
| |
| Recent FTC Actions: Implications for the Advertising Strategist | |
| |
| |
| |
| Discussion Questions | |
| |
| |
| |
| The Purchase Phase | |
| |
| |
| |
| Selling Practices | |
| |
| |
| |
| Caveat Emptor | |
| |
| |
| |
| |
| Social Dimensions: Ecology | |
| |
| |
| |
| Ecological Marketing: Will the Normative Model Become Descriptive? | |
| |
| |
| |
| |
| A New Milk Jug | |
| |
| |
| |
| |
| Social Dimensions: Demarketing | |
| |
| |
| |
| The Energy Crisis and Consumer Conservation: Current Research and Action Programs | |
| |
| |
| |
| |
| Swedish Tobacco Controls--Precedent Setting "Negative Marketing" Approach | |
| |
| |
| |
| |
| Constraints on Choice: Antitrust Issues | |
| |
| |
| |
| Advertising and Competition | |
| |
| |
| |
| |
| The Cereal Companies: Monopolists or Super Marketers? | |
| |
| |
| |
| Discussion Questions | |
| |
| |
| |
| The Postpurchase Phase | |
| |
| |
| |
| Warranties and Service | |
| |
| |
| |
| New Legislation and the Prospects for Real Warranty Reform | |
| |
| |
| |
| |
| Safety and Liability | |
| |
| |
| |
| The Mindless Pursuit of Safety | |
| |
| |
| |
| |
| The Devils in the Product Liability Laws | |
| |
| |
| |
| A Marketing Manager's Primer on Products Liability | |
| |
| |
| |
| |
| Consumer Satisfaction | |
| |
| |
| |
| Are Consumers Satisfied? | |
| |
| |
| |
| Discussion Questions | |
| |
| |
| |
| Responding to Consumerism | |
| |
| |
| |
| Business Responses | |
| |
| |
| |
| Industrywide Responses to Consumerism Pressure | |
| |
| |
| |
| |
| Perceptual Differences in Market Transactions: A Source of Consumer Frustration | |
| |
| |
| |
| |
| Business and Society Review Corporate Responsibility Awards | |
| |
| |
| |
| The Courage to Work Together | |
| |
| |
| |
| |
| Governmental Regulation | |
| |
| |
| |
| Regulation: Asking the Right Questions | |
| |
| |
| |
| |
| Some Difficulties in Measuring the Costs and Benefits of Regulation | |
| |
| |
| |
| |
| Measuring the Cost of Regulation | |
| |
| |
| |
| |
| Crying Wolf | |
| |
| |
| |
| Discussion Questions | |
| |
| |
| Index | |